I have to tell you the truth about the Super Bowl.

Often the commercials are more interesting than the game. After all companies spend more than $1 million to make them and $3.5 million to air them for 30 seconds. Which means they put… Read More »

Don’t panic!

Hundreds of companies are entering the New Year realizing that many of their old customers did not renew their contracts. Whether you just began starting a small business or had a hectic 2011, it is likely that you’ve lost a few clients along the way. This typically sets business owners into a… Read More »

Have you ever bought a product expecting one thing, but instead received something totally different. The quality is off and it’s not at all what you’d imagined. Chances are, you’ll never do business with them again.

Whether it’s a refund, a guarantee or just a voice on the phone, hounding down a company (especially one you’ve never done business with before,) is far from fun… Read More »

What do most people who have been in business do? They copy what their competitors are doing or just do the same thing that previous business owners have do? The equivalent of the blind leading the blind.

To get your eyesight fixed and get your marketing on track you need to…. Read More »

Ever seen an ad for an air fare special for one price? But by the time you sign up and get to the small print, you realize that your fare isn’t nearly as cheap.

How often does this leave a bad taste in your mouth? Read More »

It’s a fact, men are chicken to ask for directions (well at least my dad was, when I was a kid).

And the result was, when I traveled, I’d get lost more often than not.

The question to ask yourself is, are you chicken in business and what… Read More »

It’s true in every aspect of life, if you don’t know where you’re going, you’re probably not going to get there. Which is why at a minimum every business, startup or established, needs to have a…

mission statement. A clear and concise statement of your purpose and direction.

Think of your mission statement as a… Read More »

Archery is a lot like marketing.

You’ve only got one chance to make your mark. Getting it close doesn’t count for much.

But if you’re still missing the mark, and trying the same thing over and over, you’re doing the same thing I’ve see tons of small business owners do… Read More >>

There are two types of marketing used by small business owners, one that pushes prospects away and one that pulls them in like a magnet.

One that bleeds you dry and one that brings in bigger profits each month.

Do you know the difference?

Read More »

If you’ve ever started your car search online, you know how troubling it can be.

So when it comes time to finally treat yourself to a new car, you’re not sure if you should start looking online or just stop by a few dealerships… Read More »