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Which Words Sell In This Economy

By Charlie Cook   |   May 7, 2009

If you’ve ever wanted to find out how to be more successful, to make your ads, your sales letters and your website marketing make more money, this is your chance.

Save the date! Thursday 4pm EDT, May 14th.

On Thursday May 14th I’ll be joined by Dan Lok, the master of money-making copywriting, for a one-time only FREE copywriting TeleSeminar to answer your questions about how to consistently convert more prospects into buyers and put more money in the bank.

And I’m giving away my latest 50 page ebook, ‘The 22 Hot Buttons That Get People to Buy’ – FREE – to anyone who registers for the copywriting call.

You should know that it’s filling up fast and if you haven’t done so already and want to get in… you need to sign up in the next few minutes.

Register now >>

On the call Dan will reveal:

*How to grab the interest of prospects who are on-guard against advertising – making skepticism work for you,

*The simple trick to keeping your prospects enthralled and engaged right up to the point that they eagerly pull out their credit card or checkbook,

*A ‘system’ for writing copy that is so powerfully persuasive that no reader could possibly resist – they’ll LOOK for the call to action,

*The most powerful human desire that makes people stop procrastinating and buy – and exactly how to trigger it,

*A surefire way to multiple sales without spending more money,

* How to reposition the product you are selling so that it will trigger one, if not two, of the major hot buttons of recession-stricken prospects,

* … and much more!

Sign-up today to receive my 50 page ebook, the ‘22 Hot Buttons That Get People To Buy’ just for registering!

Use this link to save your space on the call >>

No – you won’t hear Dan promising lazy people instant riches or some such nonsense. He’ll give smart people like you honest and accurate information on ideas you can actually put to use.

This is a unique chance for you to get the truth about how to skyrocket your sales and what to do so you can get all the clients and business you can handle.

Don’t miss this one. Register for one of the remaining places for the copywriting TeleSeminar I’m hosting on Thursday May 14th at 4pm EDT with this link >>

– Charlie

P.S. If you absolutely can’t make the call due to a scheduling conflict, you can still register to be eligible to receive the free 50 page ebook, ‘The Hot Buttons That Get People To Buy.’

Just register and it’s yours >>

P.P.S. My free TeleSeminars sell out in a matter of days… To ensure your spot, reserve in the next few minutes.

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The #1 Way To Make More In Any Economy

By Charlie Cook   |   May 5, 2009

REGISTER for this one-time only FREE TeleSeminar with Copywriting expert Dan Lok now >>

Sign-up today and receive my FREE 50 page ebook, “The 22 Hot Buttons That Get People To Buy” just for registering!

How to Increase Your Profits In ANY Economy

—–
“Over the last 12 months, every time we take out an ad, send out a mailing we seem to get a lower and lower response rate. The same is true with our website, it just doesn’t seem to be pulling in new clients.

I know the economy stinks, but that’s not my style to try and look for something or someone to blame. What can I do to get more sales this year?
– Arthur Petersen, KY
—–

Over the years you’ve worked hard to build your small business.  What can you do now to make sure the current downturn doesn’t steal your profits and that instead you keep new sales coming in and keep growing?

Nine years ago, I wrote my first sales page which I posted on my website. I looked around at the type of sales pages my competitors were using and tried to use the same approach.

The result? Even weeks later sales were barely trickling in.

I knew it wasn’t my product and I was getting plenty of traffic to the page – so what was it I was doing wrong?

I made the same mistake that most small business owners make. Even though I’d put words on the page, they didn’t grab my prospects’ attention, they didn’t work to get them reading and they didn’t work to generate a flood of sales.

Ever take out an ad, send out a mailing put up a web sales page and find yourself in the same situation?  Even with plenty of exposure you get hardly any sales?

What’s the solution? Can you generate 5-10 times as much interest and sales? Can you make your marketing strategies work to get people to contact you and buy from you? And most importantly, can you light a fire under them so your prospects are motivated to make a purchase TODAY?

The answer is YES!

Find out the simple steps to take to get all the prospects and sales you can handle >>

After failing so miserably at writing copy that sells when I first started out, I did a lot of research and I sought out the best advice I could find. Eventually I hired one of the top copywriters on the planet as my mentor.

Thanks to consistent application of a few simple marketing strategies, I now enjoy some of the highest conversion rates in the industry. Translated into English that means, the ads, the sales pages and the direct mail pieces I write translate directly into a huge number of sales and amazing profits.

In business one of the keys to success is generating at least 10 to 20 dollars for each dollar you spend on marketing. When you do, when you spend a dollar on an ad and it brings in 20 or more it’s easy to be profitable.

How can you do this? How can you get your ads, mailings, websites ezines, etc. working so they bring in a flood of sales even in this economy?

Find the answer in this FREE Copywriting TeleSeminar >>

Stop thinking about what you’re to sell and start thinking about what your prospects are buying!

This is the number one mistake every small business owner makes. Your messages need to focus on what your prospects are looking for, not what you’re selling…

Prospects want to know ‘What’s in it for ME?’

Answer that question by talking about the BENEFITS of your product or service, not the FEATURES.

Volvo commercials don’t advertise that the car frame is made of high-quality metal, or its design was years in the making.  They say that your family will be safe in their car.

A print ad for Viagra doesn’t show the chemical compound of the little blue pill.  It shows a man and a woman holding hands on their way to an intimate moment.

Benefits, not features are what matter. Or more precisely: the benefits of the features.

Is your copy filled with the words ‘I’ and ‘my’?  Does it have phrases like:  ‘I can get you a better mortgage rate’ or ‘My system took me a long time to develop.’

That’s all about YOU.  To sell more you need to make it all about your prospect. It’s a lot more powerful to say ‘You can lower your mortgage rate and save money with my help’ and ‘You can save time and enjoy success sooner using the system I spent years to develop.’

Interested in making your ads, your mailings and your website convert visitors into profits?

Sign up for the one-time Free Copywriting TeleSeminar >>
(note space is limited)

Any time you’re communicating with prospects…in sales letters, print ads, web site copy, or even your on-hold message, focus on the three things that tell them ‘This is all about You’. Focus on:

1. The NEEDS They Have – ‘Do You Want Your Lawn to Be Lush and Green?’ or ‘Your back pain doesn’t have to hold you back’ or ‘You’ve come to the right place to get out of debt.

2. The BENEFITS You Provide – ‘You Won’t Have to Break Your Back Feeding and Seeding’ or ‘Your flexibility and comfort will improve instantly’ or ‘You can pay off all your bills in 60 days or less.

3. The FEATURES That Allow You to Provide the Benefits – ‘Our lawn product uses a ‘secret’ seed that gives you months of care-free enjoyment’ or ‘I am a licensed chiropractor, so you’re in good hands’ or ‘The creators of our system all come from the credit card industry so they know exactly what you need to do”

Notice that all the features still talk about ‘you.’

– Charlie

P.S. When your marketing copy is working it’s like you’ve switched the traffic light from red to green. Sales come pouring in. To get you started, I’m giving away a 50 page FREE ebook that includes, “The 22 Hot Buttons That Get People To Buy.”

To claim your copy register for the Free ‘Instant Cash Copy’ TeleSeminar before it fills up.

Start Here >>

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Business Marketing – Overcome the 4 Most Common Objections

By Charlie Cook   |   April 15, 2009

You want to increase the flow of sales revenue, but you are stymied by prospects’ seemingly endless objections. Prospects say they’re not interested. They tell you your price is too high, or this isn’t the right time. You’ve heard all the objections.

What can you do to simplify selling and get rid of these once and for all?

Engineer Your Business Marketing
When I was seven one of my favorite ways to spend a hot summer day with my friends was playing a backyard game we called “waterworks”. We’d use a trowel to construct channels in the dirt, put the hose at one end and watch the water flow.

If we wanted the water to go straight, we’d remove rocks and debris to clear a path. We became sophisticated engineers, guiding water around corners and across short aqueducts. We felt like masters of the universe, directing the water where we wanted it to go. (You can bet my mother loved seeing us come into the house covered with mud at the end of the day.)

Plan your marketing to the same way and lead prospects to your products and services the way my friends and I engineered our waterworks; by making clear paths and removing obstacles. Channel your prospects’ attention and interests and you’ll eliminate their objections.

Want to discover how to engineer your business marketing to provide a steady stream of clients?  Use this link >>

Below are the four most common objections and ways to eliminate them.

Lack of Interest
Prospects need to understand what you do before they can become interested in what you have to offer. It is that simple. If you’re marketing yourself as a lawyer, coach, accountant or fitness center, you’re not telling people why they should be interested. To capture their interest, explain the problems you solve from their
perspective.

Lack of Leads
You want people to email you, call you or go to your web site to buy your products and services. But first you have to motivate them to contact you so you can market to them. Once you have their attention, use your conversation, your emails and your web site to ask them what they want and need.

Lack of Credibility
You want prospects to see you as the expert; the person and the firm that has the products and services they can rely on. One of the biggest challenges to attracting new clients is gaining their trust and being seen as the essential expert. Use your articles, ezine, and web site to demonstrate your expertise. Use testimonials from clients to tell prospects about the results you and your products have achieved.

Pricing Objections
Whether it is a $25 subscription or a $50,000 consulting fee, prospects object to price when they don’t understand the value of the purchase. Establish a set of questions you can use to help prospects define what they want and what you are providing. When price is put in context, it becomes much less of an obstacle.

Still not converting as many prospects to clients as you’d like?
Use questions to find out more about what they want, and what their concerns are. Then address each of these objections up front and remove them as potential sales killers.

What’s the secret to eliminating sales killers and generating a steady flow of new clients.  Find the answer with this link >>

Think of your target market as a reservoir of water waiting to be tapped. If you eliminate the barriers between them and you, you could send a steady stream of new clients and customers your way. Now, don’t just imagine it, do it.

Start eliminating your prospects’ objections and create a clear path for them to become clients and customers. Help your prospects get what they want and you’ll be selling more products and services
to more clients.

– Charlie

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How Embarrassing Is That?

By Charlie Cook   |   April 7, 2009

This past weekend I was in the attic sorting through piles of stuff. I’m convinced that kids’ toys, sleeping bags, broken chairs and rusty fans have been sneaking up there in the middle of the night for years now.

I was up in the attic because we’re renovating a bathroom and have a dumpster in our driveway. I could have cleaned out the attic in the past, but having the dumpster right there has made it so much more appealing.

One of the items consigned to the dumpster was a baby carriage that someone gave us when our daughter was born that they had in their attic. Twenty-five years later, we still had this big honking, Mary Poppins-type perambulator taking up space. It didn’t have any antique or sentimental value. We took it to Goodwill and even they didn’t want it. Back to the dumpster.

How embarrassing is that?

Have you ever kept something around that was out-of-date, thinking it might be useful again someday, when it really should have been thrown out?

How about your website marketing?

It’s probably only a few years old, but is it outdated or just plain not working? Is it time to figure what you really need, and what you don’t?

Ready to clean up your website marketing so it brings in more profits? Start here >>

95% of existing web sites were built using obsolete models. People re-created their sales brochures online, or put up sites so they’d have “a web presence” or were convinced that “if we build it, they will come.” If sites like these have any significant traffic at all, they aren’t working to generate leads and close sales. They’re website marketing is a failure.

Is your site one of these?

Ready to fix your website marketing so it actually brings in a steady stream of qualified leads and/or sales?

While I don’t want to get anywhere near your attic, and in fact I could still use some help with mine, I can show you how to clean up your website marketing so you can grow your business this year.

Discover the fastest way to ramp up your website marketing >>

Look at your sales figures and site stats and answer these questions:

1. Does my site attract a steady stream of visitors?
2. Do I have a system for increasing traffic to my site?
3. Are at least 10% of the visitors to my site contacting me or buying from me?
4. Do I have a simple process in place for converting visitors into paying clients?
5. Is my site optimized to maximize the value of each visitor and customer?

If you answered NO to any of the above questions, it’s time to clean up your website marketing and put it to work to increase your profits. Don’t wait until it’s as useless as my daughter’s baby carriage. Do it now.

With a few changes to your website marketing, you could be one of the few business owners who will increase their online profits this year.

Discover how to grow your business online this year >>

– Charlie

P.S. Don’t let a website marketing strategy that isn’t working sit there collecting dust and costing you money. Spring clean your website marketing and start bringing in more profits.

I’m continually amazed at how many people put up with a website that doesn’t bring in leads and sales. You’re too smart to do that. You’re one of the few who are looking to optimize your website’s performance so you can make more.

Ready to bring in more profits with your website marketing? >>

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The Fastest Way To Make The Sale

By Charlie Cook   |   March 31, 2009

Have you ever had a prospect walk away from a sale just when you thought you were about to close?

Of course you have. It happens all the time. And more and more small business owners tell me that in this economy, their prospects are even more price sensitive. They’re finding it harder than ever to close as many sales as they want to.

Are you closing all the sales as you want to? Discover how to close more sales here >>

Before I tell you the easy way to bring in more sales, I want to clear up some confusion about marketing in this recession.

Price Is Not The Problem
While finances are very tight for some people, the majority actually have money to spend. In fact individual savings rates have almost doubled in recent months and many people have even more money in the bank than a year ago.

No question that everyone is looking for a deal, and hoping to get the same kind of discounts that we’ve been seeing for the last 4 months, what they really want is value. But it’s not the price that closes the sale. You’ll make the sale when your prospect feels certain that they are getting the best value for their money.

Want more sales? Use this proven strategy >>

Focus On Selling and Kill the Sale
I was talking with Sam, a coaching client who recently went on a shopping spree. His business grew enough last year that he not only had money to spend on his home in New York, but he purchased a second home in Florida.

Sam and his wife needed a new dishwasher for their home in New York. They went to three appliance stores. In the first two, the salespeople asked a couple of questions and then launched into hard sell presentations about the benefits of various models on the floor.

Sam and his wife walked out of both stores. They didn’t want to be sold, and the salespeople were so focused on making their pitches that they drove these prospects away.

The salesperson at the third appliance store took the time to ask them about their home, their cooking and entertaining habits, and their budget. Then he showed them two dishwashers that would suit their needs. One was within their budget but didn’t have everything they were looking for, and one cost more than they had planned to spend, but had all the features they wanted.

Have you guessed the outcome? Right. Sam and his wife bought the higher priced machine because it was a good value for them. They bought from the salesperson who took the time to ask a few questions, listen to their answers and then offer them two good solutions.

Want to make more sales? Start here >>

Focus on the Customer and Make the Sale
Sam had a similar experience house hunting in Florida. He and his wife got in touch with a realtor who’d been referred to them and described what they were looking for in detail before they headed south.

When they arrived in sunny Florida, the real estate agent took them on a whirlwind tour. She had 15 houses she wanted to show them in one day. After seeing the first five, Sam and his wife called it quits.

The realtor hadn’t listened to them. She was showing them homes that didn’t match what they’d told her they wanted, and they were frustrated looking at homes they had no interest in. The remaining 10 houses on the realtors list were just more of the same.

On a return trip a few weeks later, Sam and his wife met with a new realtor. This one asked them detailed questions and then showed them just 3 houses, one of which they now own.

You get the picture. Focus on the customer’s needs and make the sale.

Want to avoid losing customers and close more sales? Use this proven strategy >>

Diagnosis Before Prescribing
When you’re in your doctor’s office describing the pain in your back that’s been killing you for two weeks, you want her to hear the whole story. You don’t want her making a diagnosis before she has all the information about when and where you feel pain and how it all started. There’s a diagnostic side to sales, too.

Before you present a solution to a client, before you try to get them to spend a dime, help them define the problem they are trying to solve. Ask your prospects questions to find out what their needs are. Then use the information they provide to advise them about the best solutions.

People aren’t looking to be sold. They’re looking for help buying what they want. Help them, and you’ll make a lot more money.

It sounds incredibly simple, but over 60% of the salespeople Sam encountered weren’t using this simple strategy to succeed. Most small business owners, marketers and salespeople don’t ask the key questions that will help convert their prospects to clients

I know you’re smarter than most, which is why I’d like to show you marketing tips for the fastest way to close more sales >>

– Charlie

P.S. Want to know which questions to ask your prospects and which to avoid? This important topic was covered in detail on this month’s Monthly Marketing Membership Program. If you’re not a member yet, sign up today to get the insider strategies that will help you succeed this year.

Interested? >>

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How To Avoid An Audit On Your Small Business Return

By Charlie Cook   |   March 30, 2009

According to MyVenturePad’s Daniel Kehrer, “sole-proprietors – the most dominant form of small biz ownership – are 10 times more likely to be audited than other business entities.” In fact, every form of small business return, including LLCs, partnerships, and S-corporations are the targets of new enforcement efforts by the IRS, which believes huge amounts of small business income goes unreported each year.

Read how you can avoid an audit by the IRS >>

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Marketing Ideas – Where To Start In This Economy…

By Charlie Cook   |   March 24, 2009

Even some of the most successful small business owners are seeing their sales slow down in this economy. As a smart entrepreneur, you know that marketing is the key to successful selling. It’s the engine that drives your profits.

Has your marketing stalled?

How can you get things running again and get your sales and profits back on track?

Discover how to power up your marketing ideas in this economy >>

I was at my grandmother’s place in Maine with my roommate Rex one summer during college. She had offered us the use of her aging 1949 Jeep while we were there.  We thought it would be a blast to take it for a spin. There was only one problem.

After a winter of neglect, the old rusty Jeep wouldn’t start. I had no idea what to do. I was about to give up and walk away when Rex stopped me. “It’s not that complicated to get one of these engines running again. It’s either a fuel problem or an electrical problem. We just have to figure out which it is and then we can fix it ourselves.”

With that mindset, we checked the battery, spark plugs, fuel lines, and fuel pump. We finally traced the problem to a dirty carburetor. Once Rex showed me how to approach the problem, with some basic tools we were able to get the Jeep running again.

Troubleshoot your marketing the same way. If you’re not getting all the sales you want, the problem is either leads (the fuel) or conversions (the spark that turns leads into profits).

Not reaching your sales goals? You need to fix your leads or your conversions.

Discover how to get your marketing up to top speed >>

Ready to repair your marketing problems and get your marketing engine running again? Start with these basic diagnostic questions:

Leads
1. Do you use a free offer to get qualified prospects to contact you?

2. Is your free offer compelling? Do at least 1 out of 20 people who are exposed to it contact you?

3. Do you feature your free offer prominently on your web site so that 10% of visitors to your site contact you?

4. Are you using a client-focused marketing message that explains in 10 or 12 words what benefit you provide?

5. Do you have a no-cost referral strategy for extending your reach and helping more people learn how you can help them?

Want more leads and sales? Start here >>

Conversions
1. Do you have an automated follow-up process in place to convert leads to sales?

2. Are your sales processes, your sales conversations and sales copy structured around product features or your prospects’ problems? If you’re focusing on product or service features, you’re doing it wrong.

3. When you get a prospect to the point of purchase are you using an up-sell strategy to maximize your profits?

4. Do you have a system for cross-selling clients to maximize the dollar value of each client?

5. Are you currently testing ways to increase your conversion rates? If you’re not, you may be leaving a large portion of your profits on the table.

Interested in converting more prospects and closing more sales? Find out how >>

If you answered no to any of the above, your marketing is missing key parts. Add them to get your profits pouring in.

Like your car engine, marketing is a system. If it’s not bringing in the level of profits you want, the fastest way to restart it and get it up to top speed is to figure out what part of the system isn’t working.

Start by determining whether it’s a problem with leads or conversions. Once you know that you can identify whether the problem is your offer, your marketing message, or your closing process. And often, just by fixing one element of your marketing, you can get the whole system running and easily double your income.

Don’t let this economy slow you down >>

– Charlie

P.S. Current car engines are a lot more complicated than the 1949 Jeep that Rex and I got running again. But don’t let new technologies distract you from the basics. You can still diagnose your marketing engine and fix it. Need a hand?

Discover the simple system for maximizing your leads, conversions and profits >>

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The Day I Lost My Pants In NYC

By Charlie Cook   |   March 18, 2009

It was the day after Thanksgiving when I lost my pants. I was headed in from Connecticut to New York City with my fiance to explore what was then a still-emerging art gallery scene in Soho. We were enjoying the trip in but things started to go wrong when we got off the subway.

We’d misread the subway map and got off one stop too early. That wouldn’t normally have been a problem, but when we emerged from the subway station, rain was coming down in buckets. We had rain jackets but no umbrella, and the temperature was just above freezing.

By the time we’d walked a few blocks, our jeans were soaked through and we were both shivering and miserable. We were too cold to spend the day wandering around soaking wet. The choice was, either to give up and go home, or do something about our wet clothes and try to save our day together in the city. We opted for the latter.

What would you have done?

We stopped at a corner store, bought a newspaper and went looking for a way to dry our pants. A block away, behind a heavy metal door, we found a tiny laundromat with just three washers and dryers.

We peeled off our wet jeans behind the newspaper and popped them into a dryer. We sat down to wait, trying to be as discreet as possible about our state of undress. (Newspapers are handy in such situations, but to tell you the truth, the New Yorkers around us didn’t even blink when we took off our pants.)

Thirty minutes later, we had warmed up, our jeans were dry, the rain had let up and we were back on track. We’d salvaged what could have turned into a really bad day.

Ever have something bad happen that turned into something good?

This current recession is like a cold rain. It’s soaking lots of people’s profits, and anticipating a difficult year or two is downright unpleasant.

Want to find simple solutions to salvage your business plans and dreams? You can do it.

The email I’ve been getting over the last three months falls into two distinct camps. The first group is paralyzed by fear and worry. They’re watching and waiting, and they’re unhappy.

The second group of people are worried, too, but they don’t feel stuck. They are highly motivated to find a way out of the problems the recession is causing them.

These smart business owners, people like you, know they need to adapt to these challenging conditions, improve their business practices, and look for new opportunities to maintain profits — or even grow.

Last year, during the first year of this recession, my clients on average doubled their sales. You can do the same by taking action now.

Contact me by filling in the application for my one-on-one mentoring program. This program isn’t for everybody. It’s for qualified business owners who can show me a track record of past success, and who are motivated to find solutions to today’s problems.

Want in? I’ve only got two spots open.

Start here to schedule a time to talk >>

– Charlie

P.S. Don’t lose your pants in this recession. Do something about it.

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Who Will Be The Business Marketing Winners In This Economy?

By Charlie Cook   |   March 10, 2009

There are two kinds of people: those who panic when things go wrong and those who get a grip and take action to solve the problem.

Which are you?

Who Will Be The Business Marketing Winners In This Economy?

Over a month ago, U.S. Airways Flight 1549 out of New York’s LaGuardia Airport ran into a flock of geese within minutes after takeoff, shutting down both engines. You probably read about it or saw the reports in the news.

The pilot, Captain Sullenberger, kept his wits about him and chose to make a very tricky water landing. He pulled it off, easing his jet down into the middle of the Hudson River without damage, saving everyone on board.

Talk about a winner. It’s an inspirational story, but how did Sullenberger do it? How did he know what to do to save himself, his crew and his passengers?

Captain Sullenberger has years of experience flying, but he credits his training for preparing him to handle a once-in-a-lifetime emergency like this one. He didn’t panic because his training had taught him a set of maneuvers to choose from in extraordinary circumstances.

As a business owner, you may feel like you’re piloting Flight 1549. Just when your business marketing is airborne, a flock of misguided bankers and lenders (turkeys in this case) threatens to bring the whole economy down and your business with it.

It’s bad. Credit is tight and buyers are harder to find. You can panic and watch your company’s profits sink, or you can take your cue from leaders like Sullenberger. The winners in this economy will be business owners — pilots— who take action to save profits and even grow in this economy.

You need to pull your business out of danger and keep pulling in sales. Institute emergency procedures. What are they? Start here >>

How can you save your business and even increase your profits in this economy? There are many ways, and I’ll be discussing them in this and future articles. The first is to…

Create efficiency in key areas. Especially marketing.

Does that sound like strange advice from a marketing coach? It isn’t. You can’t afford marketing that isn’t working.

Marketing is the engine that drives sales and profits. You may have years of experience marketing, but if you aren’t using strategies that run this engine efficiently, you’re losing prospects and sales at a critical time.

In my experience, 90% of potential sales are lost due to poor marketing copy, limited followup, and/or a low percentage of conversions. That’s not a typo; 90% of potential sales are lost due to marketing inefficiency. Institute emergency procedures!

You can improve your marketing efficiency in just a few days and see gains in profits of 400% or more.

How can you improve your marketing efficiency? Find out >>

Most companies are lucky if they’re getting a 1% response to their marketing. Your response rate could be as high as 15%. Think what that would mean for your sales and your income.

1. Lead Generation

Most company’s conversion rates are terribly low, and you probably wouldn’t be reading this if yours weren’t, too. Whether you’re using direct mail, cold calling or a web site to generate leads, a typical response rate is less than a half of one percent. Improve your conversion rate to 1% and you’d have twice as many leads.

Is it possible to get 1% of the people who see your information to contact you? Yes. 10 to 13% is possible!

How can you improve your lead generation? Find out >>

2. Conversion

Once a lead comes in, how many do you convert to sales? Here’s another marketing sinkhole: most companies lose 80% of potential sales from leads due to lack of follow-up.

Emergency procedure; improve your follow-up system. You could be landing five new customers a day, not just one. Or 50 instead of ten. It doesn’t have to be a perfect follow-up system for you to double your revenue.

How can you improve your conversion rates? Find out >>

3. Sales

Use every sale as the stepping-stone to the next one and the one after that. Up-selling and cross-selling can easily double or triple the amount you make from a client. Yet most businesses leave these profits on the table. Is that what you’re doing?

How can you improve your up-sell and cross-sell? Find out >>

Business owners who learn how to market efficiently now will not only survive the recession; they’ll be way ahead of the competition when it’s over. They will be the winners in this economy and the next one.

You’re in the pilot’s seat. You can’t sit back and wait for the economy to improve; you’ve got to take action. But don’t panic. Discover how to make your business marketing efficient and stay in the air. When you do you’ll be able to smooth out the bumpy ride you’ve been experiencing and enjoy the trip.

Ready to be a winner with your marketing?>>

– Charlie

P.S. Can you really afford to keep marketing the way you are now? Want to avoid watching your business crash? Improve the efficiency of your business marketing and you’ll instantly get more leads, more sales and more profits.

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4 SEO Strategies You Should Know…

By Charlie Cook   |   March 9, 2009

I know it’s Sunday and I don’t often email you on Sunday’s but there are two important things I wanted you to know about this week. The first is about my one-on-one mentoring program and the other is a list of four search engine tips, which you’ll find below.

One-On-One Mentoring for Higher Profits
I had to close my marketing mentoring program last August because I was completely booked but that has changed for the moment. One client, Mary Ellen and Ed in Southern California, are now bringing in so much new business they are taking a break to hire on new staff. And my new book is out of my hands. It’s in its final edit, giving me more time to devote to helping you.

As of today I’m accepting applications for two openings for one-on-one mentoring.

That’s right, I’ve only got two openings for my one-on-one, hold your hand and show you how to get it right marketing mentoring program. And these two spots may be gone in the next couple of days if you wait. If you’re interested please fill in the form at:
https://www.marketingforsuccess.com/mentoring.html

But before you apply realize you may not qualify. I’m only looking for ambitious business owners, people who can show me a track record of success and people who are doers not talkers. People like Kris >>

I can show you what works and help you double or triple your business but be aware that I expect you to take charge and implement the proven ideas I’ll be walking you through. If you do you can easily add $10,000 to $100,000 a month to your income, depending on your business.

Interested? Use the form at the bottom of the page to apply >>

4 SEO Tips You Should Know
Currently my primary content site gets an average of over 40,000 visitors each month and my store site gets over 17,000 each month for a total of more than 684,000 visits a year. And this traffic keeps growing each year thanks to a few simple SEO strategies.

1. In order to get a top ranking in the search engines find out how your current website scores. HubSpot’s Website Grader does a pretty good job for a look at the on-page aspects. Once you know what to fix you can you’re your site move up in the rankings to get more traffic and sales.
>> http://website.grader.com

2. Boost your page rank by getting more sites to link to yours. To find out how many incoming links you’ve got now you can use Link Popularity >> http://www.linkpopularity.com/

3. Create your XML sitemap. In case you haven’t done this already, you should use Google’s Webmaster Tools – http://www.google.com/webmasters/tools to create a site map so Google knows what pages are on your site.

4. Add more relevant content to attract your target market and the search engines. Why do you think I added the sections on my site about video marketing, radio marketing and marketing slogans? Because they attract my target audience and keep people on the site. Find relevant resources to add to your site to do the same and your search engine ranking will improve.

Gotta go. My wife has this idea that I’m supposed to be working on her honey-do list on Sundays.

– Charlie

P.S. If you’re ready to grow your business this year, get more leads, more interest, get people calling or increase sales with your web site, I’ve got just 2 openings in my mentoring program. Once these fill up the program will be closed and space may not be available for 6-12 months.

Interested in getting in? Apply here >>

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