Charlie Cook's MArketing for Success Insider's Club

Author Archive

Which Type Of Person Are You?

By Charlie Cook   |   July 10, 2012

There are some things I like to do think about doing, some things I like to do and some things I like to delegate to someone else to do.

I like to dream about becoming a surfer and like watching surfing movies, but given I’m not that interested in swimming, it’s probably not going to happen. Read More »


10 Steps To A Winning Small Business Lead Generation Strategy

By Charlie Cook   |   July 8, 2012

Attracting clients is hard! Why make it harder by trying to do it without a proven lead generating strategy. Sure if you’re a great cook, you can whip up dinner without a recipe.

But if new clients aren’t beating down your door, it’s time to find the right recipe, I mean lead generation strategy to help your business prosper.

Start with these 10 steps… Read More »


4 Keys to Launching A Mobile App

By Charlie Cook   |   July 4, 2012

Want more clients for your business?

Most people know they need to market using emails and social media but the one thing that is missing from their marketing is… Read More »


How To Attract Attention Like The 4th of July Fireworks

By Charlie Cook   |   July 3, 2012

Here in Greenwich, CT where I live, the fireworks are so popular we have two displays, one in our town park in the center of town and one just a little over a mile away at the beach.

The two displays flood the town with traffic and thousands of people. Read More »


7 Steps To Fix Your Online Marketing

By Charlie Cook   |   July 1, 2012

Most websites are like a sieve, letting hot leads flow through and away to your competition. Find out the simple steps to take to fix it, so it realizes its potential and you do the same for your business.

Just use the 7 steps and watch as your phone starts to ring along with your cash register…
Read More »


The Secret Weapon To Boost Your Email Marketing

By Charlie Cook   |   June 28, 2012

Over the years I’ve tested tons of online tools and services to help me grow my business.

And a while ago I found one that has done just that, for over ten years now.

It’s helped me bring in well over… Read More »


Are You Making This Mistake With Your Small Business Strategy?

By Charlie Cook   |   June 28, 2012

This past Sunday, I was on my trimaran at the mooring putting the sails on my boat in anticipation of going out with my son and his friends.

In the harbor there was barely a breeze and it was hot. As the conscientious captain, (Captain Cook if you like) I picked up my cell phone to give my son a call to let him know not to bother. Read More »


3 Steps To Take Your Sales From Nominal To Phenomenal

By Charlie Cook   |   June 26, 2012

What’s the simple formula for closing a flood of new sales?

I’m sure you’re familiar with the traditional model of selling. You know where you struggle to generate a qualified lead, and then when you finally get a prospect on the phone or they walk into your office – you try to convince them to… Read More »


7 Steps To Selling More With Email Marketing

By Charlie Cook   |   June 24, 2012

Just because you get hundreds of boring, or irrelevant emails each day, doesn’t mean that it can’t be done right.

Just this week, my partner sent out an email I wrote to his list of 2000 and it generated 3 new clients worth $54,000 worth of business for the next 12 months..

Find out how you can do the same… Read More »


The Marketing Mistakes That Can Kill Your Small Business

By Charlie Cook   |   June 21, 2012

My wife and I have been considering moving, buying a new house up the coast, and we found what at first glance appeared to be a great find.

A house right on a small cove with a spectacular view of the harbor. Just the place for 2 people and our collection of 7 boats.

But then the house started… Read More »