Face it – people read less, and even most of those that do prefer watching a short video. Video, done right, is a great way to get attention, help people get to know you, like you and trust you, and in some cases, even make the sale… Read More »
Author Archive
5 Steps to Take Your Email Subscriber List from Nominal to Phenomenal
What’s the fastest and lowest cost way to trigger a flood of sales?
I’m sure by now you’re more than familiar with the idea of email marketing, regularly sending out great content like this, to your prospects to help them get to know you, like you and trust you.
But what’s the number one problem every business owner faces? Read More »
Small Business Marketing Made Simple For Busy Service Professionals
Finally a no-nonsense way for serious service professionals, people who already have a job to attract all the clients they want without having to go back to school and master copywriting or shut down their business each week to write the articles and blog posts each week that generate interest and get prospects contacting them. Read More »
The Only Two Things You Need To Grow Your Business
Wouldn’t it be nice if you finally knew the simple secret to increasing your profits this month, and in the months to come?
I know, after trying to explain marketing and sales to business owners like you for decades, it can all seem… Read More »
7 Steps to Words That Sell
It doesn’t matter where you market, ultimately it all comes down to one thing that grabs your prospects attention, keeps it and helps you close the deal. Just one key element!
What I’m talking about is…
Read More »
How to Target Your Best Buyers
Almost everybody in business makes this mistake, costing them millions in lost customers. Yes I’ve made it and I’m sure you have too.
The most common mistake every business owner makes is not focusing their marketing precisely enough on the right buyers. Here’s what typically happens… Read More »
3 Email Copywriting Tips for Business Owners
I typically get 75 to 100 emails a day, so cleaning my inbox out is like flipping through the channel guide on cable tv. If an email doesn’t catch my attention, it’s skipped over without another thought.
If the sender is someone I don’t know and the subject is about something… Read More »
5 Steps To Getting Over Your Fear of Cold Calling
Everyone’s afraid of the unknown. It’s natural. Personally I won’t eat squid…not because I don’t like it but, I’m afraid of what it might taste like. But that’s just plain silly.
Use the 5 steps below to get the clients you want by using the phone. Read More »
The Biggest Lie You Were Told About SEO
The truth is we’re all lazy! Me too!
If I could take a pill and instantly be as strong as superman, and avoid having to spend hours working out at the gym each week and could avoid curtailing my urges to eat cookies all day long and still stay svelte and healthy, hey I’d go for it… Read More »
Which Books I’m Using To Train My New Copywriter
It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.
It’s the lack of compelling copy – words worth reading.
Read More »
