What do you think about this?
Imagine you own a taxi. It’s your livelihood and in addition to keeping it looking great, you want to keep it running well too, which includes making sure your tires are inflated just right. Too much or too little air and you’ll wear them out costing yourself hundreds of dollars.
Here’s what I saw one taxi driver doing… Read More »
When I was a kid, and I went away to camp, my parents sent me postcards.
Now, I hardly ever get one but when I do, I read it.
Everyone’s gaga about the Internet, texting, their smart phone, and the result is… Read More »
I hear it all the time from business owners I work with. They tell me they tried direct mail, or asking for referrals, or promotions – and they worked but then for whatever reason they didn’t try again.
Do you know the real “secret” to sales success?
Two weeks ago, I was riding up the ski lift at my home mountain, Sugarbush in Vermont.
It was snowing, which if you’re a skier like me, is a good thing but the person next to me was complaining.
When I mentioned what a great day it was, great skiing and more snow coming down, his response was… Read More »
Most businesses throw 30-80% of the leads they get away and I’m talking about my clients and yes, you too!
It’s incredible to me but it’s true.
Almost every business owner I’ve talked to wants one thing… Read More »
While the majority (72%) of small business owners are starting to feel positive about the economy, and their future. There remains a big gap between aspirations and realty.
Most still lack the funds to capitalize on the turnaround, and only have around $2,000 to spend on marketing.
You’d think that CEOs and football coaches, both who get paid millions of dollars would consistently make decisions based on maximizing profits or, in the case of coaches, increasing points.
Right?
But you’d be wrong in both cases… Read More »
It’s typically one three letter word that makes most people recoil in horror, cower with angst and be overcome by plain fear.
Which is it this time? Good news or bad news for your business. Find out what the overhaul of the tax code means for your small business, and how it will affect your profits.
Most business owners worry about traffic. And typically they worry about the wrong things.
They worry about optimizing their own site, about social media and a host of other nebulous activities. The truth is you can dramatically improve your search engine rankings and get more traffic to your site just by… Read More »
Want to know where the decision makers are online, where the people with money are?
The answer is simple. They’re on LinkedIn, a network for professionals not everyone’s teenagers or retired parents. On LinkedIn you’ll find your best buyers but how do you connect with them? There are… Read More »
