Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Should You Advertise Your Small Business On Cable TV?

By Charlie Cook   |   August 15, 2012

Yesterday I got a “emergency” call from a client about his business.

A salesman was in his dental office, trying to sell him on advertising his Dental practice on cable TV. And the salesman told him he needed an answer right away in order to give him the special deal he was offering. Read More »



The 5 Worst Marketing Ideas In The History of The World

By Charlie Cook   |   August 14, 2012

No small business owner I know likes losing money. Right?

And lots of big companies have come up with some real dumb marketing ideas, ideas that have lost them millions if not hundreds of millions. Read More »



7 Qualities of Highly Successful Business Owners

By Charlie Cook   |   August 9, 2012

What’s the difference between you and the uber successful?

Here in Greenwich Connecticut, we have more than our share of the super rich. People who make literally billions a year, live in 10,000 square foot homes, have Monets and Picassos in their living room or can afford to drop 4-5 million on a new boat, spare house to renovate, or whatever… Read More »



Does Your Small Business Marketing Stand Out?

By Charlie Cook   |   August 8, 2012

This past Wednesday evening when I went to go for my mid-week bike ride in backcountry Greenwich, it wasn’t actually raining, but it was overcast and gloomy.

The fog was so thick you could have cut it with a knife, but I needed exercise so I… Read More »



4 Steps to Winning Gold With Your Marketing Plan

By Tracy DeYoung   |   August 7, 2012

Do you have visions of being the market leader in your industry? Can you picture a giant leaderboard with you and all of your competitor’s names on it, and your name is in the top slot? You take the gold – and the clients, and the profits!

With the summer Olympics buzz in London,  the idea of earning a gold medal is forefront in most major newscasts… Read More »



Is Your Website Past Due For This Fix?

By Tanya Beaudoin   |   August 1, 2012

On the web you have a few seconds at best to impress your prospects when they visit your website. If it’s boring, out of date and doesn’t work to generate a lead, you’re past due.

Let’s be honest with each other… Read More »



What Google Wants From Your Web Marketing…

By Charlie Cook   |   July 31, 2012

Type your business name on Google search. Are you listed on the first page of those results?

If not, the very people who want to hire you, buy your great products, the ones who have money to spend… Read More »



When Is It Time To Pinch Pennies

By Charlie Cook   |   July 26, 2012

I grew up with a father who had roots in Scotland. And he gave meaning the to term being Scotch, or frugal.

He was always turning down the heat in the winter to 55 right after dinner. He drove… Read More »



What’s the secret to success? Really?

By Charlie Cook   |   July 20, 2012

Is making money important to you? Is that the true indicator of success and happiness for you?

Really?

Ultimately, it’s not about how much you make but how much… Read More »



How One Business Owner Increased Her Calls By 256% In Seven Months

By Charlie Cook   |   July 18, 2012

Picture this. You’re walking through your business’ office area and all you can hear are phones ringing.

You can’t count to three without hearing, “Good morning, (insert business name here), how may I help you?”

Sound impossible? Read More »