Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Small Business Marketing Made Simple For Busy Service Professionals

By Charlie Cook   |   May 23, 2012

Finally a no-nonsense way for serious service professionals, people who already have a job to attract all the clients they want without having to go back to school and master copywriting or shut down their business each week to write the articles and blog posts each week that generate interest and get prospects contacting them. Read More »



The Only Two Things You Need To Grow Your Business

By Charlie Cook   |   May 22, 2012

Wouldn’t it be nice if you finally knew the simple secret to increasing your profits this month, and in the months to come?

I know, after trying to explain marketing and sales to business owners like you for decades, it can all seem… Read More »



7 Steps to Words That Sell

By Charlie Cook   |   May 20, 2012

It doesn’t matter where you market, ultimately it all comes down to one thing that grabs your prospects attention, keeps it and helps you close the deal. Just one key element!

What I’m talking about is…
Read More »



When Do You Need A Professional?

By Tanya Beaudoin   |   May 16, 2012

Last weekend I was cleaning up my front garden, pulling weeds and cutting the grass. I noticed that my front walkway was looking pretty rough. A couple years ago my husband and I decided to put down some used paving stones to make a little walkway to our front porch.

We did it ourselves and it looked pretty good… for the first year. But the next year after the winter (and the frost) the walkway was all uneven. Now a few years later and the walkway looks horrible.  Read More »



How to Target Your Best Buyers

By Charlie Cook   |   May 15, 2012

Almost everybody in business makes this mistake, costing them millions in lost customers. Yes I’ve made it and I’m sure you have too.

The most common mistake every business owner makes is not focusing their marketing precisely enough on the right buyers. Here’s what typically happens… Read More »



3 Email Copywriting Tips for Business Owners

By Charlie Cook   |   May 14, 2012

I typically get 75 to 100 emails a day, so cleaning my inbox out is like flipping through the channel guide on cable tv. If an email doesn’t catch my attention, it’s skipped over without another thought.

If the sender is someone I don’t know and the subject is about something… Read More »



5 Steps To Getting Over Your Fear of Cold Calling

By Charlie Cook   |   May 13, 2012

Everyone’s afraid of the unknown. It’s natural. Personally I won’t eat squid…not because I don’t like it but, I’m afraid of what it might taste like. But that’s just plain silly.

Use the 5 steps below to get the clients you want by using the phone. Read More »



The Biggest Lie You Were Told About SEO

By Charlie Cook   |   May 8, 2012

The truth is we’re all lazy! Me too!

If I could take a pill and instantly be as strong as superman, and avoid having to spend hours working out at the gym each week and could avoid curtailing my urges to eat cookies all day long and still stay svelte and healthy, hey I’d go for it… Read More »



Which Books I’m Using To Train My New Copywriter

By Charlie Cook   |   May 7, 2012

It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.

It’s the lack of compelling copy – words worth reading.
Read More »



7 Steps To Web Marketing Success

By Charlie Cook   |   May 6, 2012

Want to be successful online?

The key is to get the basics right and put together an internet marketing plan and stick to it, using proven strategies. Here are 7 essential steps to get you started.

Read More »