By Charlie Cook | May 23, 2012
Finally a no-nonsense way for serious service professionals, people who already have a job to attract all the clients they want without having to go back to school and master copywriting or shut down their business each week to write the articles and blog posts each week that generate interest and get prospects contacting them. Read More »
By Charlie Cook | May 22, 2012
Wouldn’t it be nice if you finally knew the simple secret to increasing your profits this month, and in the months to come?
I know, after trying to explain marketing and sales to business owners like you for decades, it can all seem… Read More »
By Charlie Cook | May 20, 2012
It doesn’t matter where you market, ultimately it all comes down to one thing that grabs your prospects attention, keeps it and helps you close the deal. Just one key element!
What I’m talking about is…
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By Tanya Beaudoin | May 16, 2012
Last weekend I was cleaning up my front garden, pulling weeds and cutting the grass. I noticed that my front walkway was looking pretty rough. A couple years ago my husband and I decided to put down some used paving stones to make a little walkway to our front porch.
We did it ourselves and it looked pretty good… for the first year. But the next year after the winter (and the frost) the walkway was all uneven. Now a few years later and the walkway looks horrible. Read More »
By Charlie Cook | May 15, 2012
Almost everybody in business makes this mistake, costing them millions in lost customers. Yes I’ve made it and I’m sure you have too.
The most common mistake every business owner makes is not focusing their marketing precisely enough on the right buyers. Here’s what typically happens… Read More »
By Charlie Cook | May 14, 2012
I typically get 75 to 100 emails a day, so cleaning my inbox out is like flipping through the channel guide on cable tv. If an email doesn’t catch my attention, it’s skipped over without another thought.
If the sender is someone I don’t know and the subject is about something… Read More »
By Charlie Cook | May 13, 2012
Everyone’s afraid of the unknown. It’s natural. Personally I won’t eat squid…not because I don’t like it but, I’m afraid of what it might taste like. But that’s just plain silly.
Use the 5 steps below to get the clients you want by using the phone. Read More »
By Charlie Cook | May 8, 2012
The truth is we’re all lazy! Me too!
If I could take a pill and instantly be as strong as superman, and avoid having to spend hours working out at the gym each week and could avoid curtailing my urges to eat cookies all day long and still stay svelte and healthy, hey I’d go for it… Read More »
By Charlie Cook | May 7, 2012
It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.
It’s the lack of compelling copy – words worth reading.
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By Charlie Cook | May 6, 2012
Want to be successful online?
The key is to get the basics right and put together an internet marketing plan and stick to it, using proven strategies. Here are 7 essential steps to get you started.
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