Posts Tagged ‘Marketing Strategy’

3 Steps To Attracting Buyers In This Economy

Thursday, November 20th, 2008

What’s happened to your sales this past year? Are sales increasing or are you struggling to find buyers?

The temperatures have turned cold here in New England, and there have already been two snowfalls in the mountains. In Vermont, where I ski, the bears have hunkered down for the winter.

Does it look like your buyers are hibernating, too?
Are you thinking of pulling back on your marketing because of it?

Your answer to the first question may be “Yes”, but your answer to the second should be “No.” While your prospects may be more reluctant to make a purchase, there are still plenty of buyers out there. Cutting back on your marketing is a surefire way to lose even more sales and money.

Want to make money this year instead?

Take these three steps to keep your business on track and make next year your most profitable:

1. Stay Confident
The biggest mistake you can make is to lose confidence in your products and your services. Start to doubt your unique competitive advantage and your ability to improve your marketing, and you’ve lost the race before the start. Like a bear smells fear, your customers will notice your hesitancy and they’ll buy from a competitor who appears confident of success. They’ll steer clear of you and you’ll lose even more business.

Unless you compete directly with huge corporations on the scale of a Microsoft, there are plenty of people buying. What you need to do is attract more of them.

Ready to find out how to attract more clients? Start here >>

2. Focus On Your Core Strengths
Obviously, we’re doing business in a very different economic climate than we were a few years or even a few months ago. The marketing strategies that may have helped you stay afloat in the past could easily sink your business this year.

To succeed in this economy, your small business needs to be more focused and specialized. Companies like Circuit City that sold a bit of everything are closing their doors, but I see this happening to small businesses as well. Small companies that try to provide too many products or services are struggling. And for good reason; prospects can’t figure out what they excel at.

On the other hand, businesses that target a specific service or product are holding their own. I’m hearing that business is holding steady and, in some cases, growing from a whole host of people including: voice and data technology providers, and even from some real estate developers. Online, many niche services and products are growing too, including online bookkeeping, online virtual assistants and niche information products.

Discover how to grow your business this year >>

One of my clients is an organization that has been in business for two years providing innovative treatment to people with alcohol problems. Using the website strategies I showed them, they had their best week ever last week. This is a surprise since I’d think the economic news would be driving people to drink instead of to a cure.

Over a decade ago management guru Tom Peters advised business leaders to “stick to your knitting.” Finding the thing you do best and sticking to it is still one of the keys to success. For example, while many banks are struggling because they took big risks with subprime mortgages, the First National Bank in Orwell, Vermont is thriving. They stuck to what they knew well, only providing loans to people who they were confident could pay them back. The result? They maintained a positive cash flow and now more customers are flocking to their doors. This year loans are up 22.6% and deposits up 7%.

Even in the abysmal real estate market there are success stories. Everest Development in Denver offered 135 luxury condos for sale at prices ranging from $500,000 to $2 million and sold 90% of the properties earlier this year. Of course location and amenities were key, but these people knew their market.

You, too, can succeed by focusing on your strengths. Discover how >>

3. Find Out How To Attract More Buyers
At the risk of being redundant, I’m going to say it once more. There are plenty of buyers out there. All you need to do is attract a few more.

The first step to increasing your profits in the next 12 months is to find out how to:

• Attract more prospects
• Clarify the value of your products and services.
• Gain prospects’ confidence.
• Motivate prospects to buy, and buy today.

To make it easier, I’ve created the lowest cost way to access the strategies you need to maximize your profits in less time this year. I’ve put together a monthly mentoring program to show you exactly what works and how to do it.

Interested in making more money this year? Find out how to do it >>

On average, most small businesses will see their profits decline this year. Your business doesn’t have to be one of them.

You’re more ambitious than the average business owner and smart enough to look for ways to take advantage of the situation. Small businesses with the best marketing win every time; be a winner in this economy by finding out what works.

Stay confident, focus on what you do best and find out the fastest ways to attract prospects and convert them to buyers, and you’ll maximize your profits this year.

-Charlie
Small Business Marketing in any Economy

How To Win Without Pitching

Tuesday, October 14th, 2008

The best sales presentation I’ve ever seen wasn’t a sales pitch, but when it was over I was sold for life.

Wouldn’t you like to be able to do the same with your marketing, sell clients for life without a single sales pitch?

I was in high school, attending a mandatory assembly about safe driving. We students were polite, but mostly inattentive until we saw the speaker toss an egg to a volunteer on the stage. By the time we heard “splat!” and saw the egg dripping from his hand, the speaker had our attention.

“That egg is you in a car crash, without a seat belt,” the speaker said. “Its simple physics: when a fragile object in motion stops suddenly, the energy has to go somewhere.”

“Now, let’s see what happens when we protect the egg,” he said, placing another in an empty dozen-size carton. The speaker flung the carton half way back into the auditorium, where a student caught it. On instruction from the speaker he opened the carton, removed the unbroken egg and held it aloft.

We were sold. The benefits of wearing a seat belt were etched permanently on our brains, as my recollection of the moment many years later attests.

Want to sell more of your prospects? Get started here >>

Everybody’s selling something…

The speaker may have been throwing, but he wasn’t pitching. As the egg story shows, there’s more than one-way to sell.

Think you don’t have to sell? Think again.

Everybody sells something - products, services or ideas. The speaker was selling an idea, and we bought it because of the power of his demonstration.

Good selling isn’t about high pressure and fast talk. It’s about providing information that enables buyers to make informed decisions. It’s about presenting  ideas in a way that grab their attention, eliminate their objections and demonstrate value. A canned sales pitch is seldom the best way to do that. In other words, you can win without pitching.

Interested? Want to know the secrets to winning without pitching? Start by using this link >>

That being the case, you need to know how to go about communicating with your prospects and clients. First, it helps to start thinking like your clients.  Here are four basic guidelines to help you market from your client’s perspective:

*No one likes to be sold, but nearly everyone loves to buy.

*People do things for their own reasons, not yours.

*People buy from you because they know you, like you and trust you.

*People make buying decisions based on emotions, not facts.

With those thoughts as a frame of reference, let’s consider what you should do to help people buy. These suggestions apply to on-line and off-line businesses equally.

*Be a problem solver. Establish your expert credentials by providing high-quality information that helps people solve their problems.

*Use stories and testimonials. People love stories. They help us understand context and let us relate better to a product or service.  Testimonials are short stories told about you by your clients. Prospective clients often find  it easier to relate to you through the positive experiences of others.

*Be patient. Selling is a lot like dating (yes, we’re all selling something). You wouldn’t think of planting a passionate kiss on someone at the beginning of a first date. It makes no more sense to try to close a product sale too soon. Provide information, build trust.

*Tell the truth and nothing but the truth. Keep in mind a quick search of the Internet probably will provide more than enough factual information to debunk any false claims.

*Use a variety of tools. We’ve already discussed the power of a good demonstration. It doesn’t have to be live - you can do a video demo on YouTube or your own Website. No matter what kind of business you have, a good Website should be a big part of your marketing mix.

Providing useful information helps customers gain confidence in you, which is essential to establishing trust. But at some point you have to close the sale. If you’ve provided good information that leads the customer logically from information consumer to eager buyer, closing the sale should be the natural end result.

If you’d like to attract more clients and generate more sales, discover how much more you could be making by winning without pitching. Take action today >>

To your success,

Charlie

Harvest Low-hanging Profit and Triple Your Small Business Income

Wednesday, August 27th, 2008

Many small business owners, entrepreneurs and marketers struggle to be more profitable and overlook simple, effective strategies that could increase their sales by as much as 200%.

Are you one of them? Have you overlooked these marketing opportunities, too?

• Do you have a list of satisfied clients but you’re having trouble increasing your sales?
• Do you send out mailings and get a miniscule rate of return?
• Do you run ads and expect a landslide of new business?
• Do you have a web site that barely pays for itself?

If you answered yes to any of these questions, you’re burning up time and money stretching and straining to increase sales and missing the low-hanging profits you could be taking in.

Have you been to one of those Pick-Your-Own orchards? It’s an annual fall excursion in my family. Each year we drive to our favorite orchard in Monkton, Vermont and pick a few pecks of apples for eating and baking.

If you’ve picked your own apples, you know that it’s a lot easier to grab the ones hanging on the lower branches. The wooden ladders that reach to the top of the trees are heavy, awkward, and never nearby when you need them. Once you’ve located a ladder and wrestled it into position, you’ve got to scramble up without damaging yourself or the brittle branches of the tree.

You can pick five times as many apples in the same amount of time by moving from tree to tree and grabbing the ones within reach. Likewise, there is profit potential within reach if you know how to take advantage of it.

Discover the easiest way to pick up more profits with your business. >>


Small Changes Add Up to Big Profits

Recently my VW dealer sent me an email detailing 4 ways to improve my mileage by 20%; replace filters, change the oil, tune the engine and keep the tires properly inflated. Each is a small, low cost change but making them could add up to significant savings. You can improve sales with similar low cost changes in your marketing and have a big impact on profits.

Here are seven small changes that can yield big results:

1. Replace your marketing message; Increase sales by 20% to 3,000%.
2. Use an automated lead generation system to target your best prospects; Increase sales by 100% to 1,000%.
3. Change your pricing strategy; Increase profits by 20% to 65%.
4. Replace your sales script; Increase closing rates and sales by 50% to 80%
5. Change your sales page headline; Increase your income by 50% to 150%.
6. Include related up-sell offers; Increase profits by 12% to 25%.
7. Use every page on your website to generate leads, instead of just one or two pages; Increase your sales by 15% to 40%.

Ready to discover how and where to increase your profits? Find the easy answers >>

The solution to making more with your business isn’t to look for a magic marketing pill that will solve all your problems instantly. It doesn’t exist. The solution is to pick the low hanging fruit to get 10% and 20% and bigger improvements.

How to Increase Sales by 300%
If you could find a way to increase your profits by 10% every month, you would have more than tripled your income by the end of the year. Harvesting low-hanging profits can do that for your business. Like plucking the apples at arm’s length in an orchard, it’s less work and a whole lot more fruitful.

Interested in harvesting low-hanging profits to grow your sales and your business? Discover how >>

- Charlie

Marketing Ideas that Make YOU Money

P.S. Add a few thousand dollars here and a few there each month and within a few months you’ll be on your way to making an additional $100,000 to $300,000 or more this year.

Use This Marketing Strategy to Increase Web Sales by 300% This Month

Tuesday, July 15th, 2008

“My web site stinks! I’ve been spending thousands of dollars a week on pay-per-click ads but they’re not paying for themselves. I’m only getting a few leads and sales from my site. What am doing wrong? How do I get my web site to sell?”
Martha C., NY

What’s Missing From Your Web Site?
Are you wondering why all the people who come to your web site don’t contact you or buy from you? You know you’ve got top quality products and services, but few visitors to your site are staying long enough to read the details, much less contact you or buy from you.

Want to know the secret marketing strategy to making your web site highly profitable? Use this link>>

Shift Your Focus Away From Traffic
Most web site owners do what Martha did. They put up a web site and then they focus on getting all the traffic they can to their site. Typically the fastest way to do this is to spend money on pay-per-click advertising. That’s the first and biggest mistake!

I regularly talk to web site owners who’ve spent thousands, if not tens of thousands of dollars a month on pay-per-click advertising and search engine optimization. They’re spending money hand over fist on driving traffic to their sites and still not breaking even.

Imagine you have a relatively new car. It still has that distinctive new car smell, but it has a major defect. Every time you turn the engine on, all you can do is rev the engine. You can’t get the car in gear. Obviously your shiny new car isn’t taking you anywhere.

What would you do? You’d get your engine repaired immediately.

Find out the fastest way to fix your site >>

Like your car, if your web site isn’t doing it’s most basic job, you won’t move forward. No matter how much money you spend to bring traffic to your site, if you aren’t converting traffic to leads and sales, your site won’t be profitable. There are thousands of web sites selling products and services that customers want. Very few of them successfully convert traffic to profits.

Why Most People Focus On Traffic and Why You Shouldn’t
Most web site owners focus their spending on getting more traffic to their sites for a simple reason; it’s easy. Just cut the check for your SEO expert, or send the payments to Google or one of the other pay-per-click advertising services, and the problem is taken care of, right? Wrong.

Traffic Comes After Conversion
Do the math. If your web site isn’t converting visitors to sales now, how is sending more traffic to your site going to help?

On the other hand, by making a few simple changes to your marketing strategy and web site, you can easily increase your site conversion rates by 300%. Make a few more design and copy changes, and you could do what one of my clients did; increase your conversion rates by 1,700%.

Want to know how you can increase sales by 300%? Get the answer here >>

How to Convert Visitors To Buyers
You want the people who come to your web site to stay, read your pages and to either contact you by email or phone and to buy from you. What’s the fastest and most cost efficient way to make this happen?

1. Do you know anyone who owns an iPod? They’ve sold lot hotcakes and made Apple an unbelievable amount of money for two reasons: they look cool and they are amazingly easy to use. That’s what your web site should be too, appealing and easy to use.

Use the design of your site to make it clear what you want people to read first, second and third. Lead them to take the actions you want them to take.

2. Focus your marketing copy on your prospects’ problems and goals. Remember; your objective is to help people buy, not to hit them over the head with a sales pitch about your products or services.

3. Focus every page of your site on one or both of the following: generating leads (so you can follow up) and/or helping people get the product or service they want.

4. Remember that your site needs to establish you or your company as the trusted, expert source to go to for your particular product niche. Audio and video testimonials provide the social proof you need and with relevant, meaningful content are essential to establishing this.

I’m always amazed at how many web site owners expect to use their web site to increase sales by hundreds of thousands of dollars, if not millions. and then spend so little time or effort creating a site that actually sells. And when the site doesn’t perform, they keep throwing money at advertising to bring traffic to a site that doesn’t work.

I know you’re smarter than that, which is why I want you to avoid this mistake. Discover how easy it is to increase sales from your web site. >>

To your success,

Charlie

P.S. Still on the fence about where to spend your online marketing dollars? Consider this. If you spent the same amount of time or money on increasing your conversion rates as you did on increasing traffic, you’d get four to twenty times the return.

Interested in finding out how to increase web sales? >>

P.P.S. Something is wrong with the math! Most web site owners spend more on advertising their site than they do on creating a site that sells. If you want your web site to make you your next hundred thousand or half million, isn’t it worth finding out how to do it?

Find out the secrets to creating a top-selling site >>

How I Lost a Great Client…

Wednesday, April 16th, 2008

Ever have a client you really liked working with quit? You know how upsetting it can be.

This week, one of my favorite clients, wrote me to let me know that he wanted to stop working with me after just two months.

Did I blow it, tick him off or what? You be the judge.

Kris Simmons, of FireEye Productions owns a web and video production company. In 2007 he’d seen a devastating slow down in business and been forced to layoff most of his staff. Kris had signed up as a mentoring client in early February of 2008.

He thought his business was a victim of the slowing economy but believed there were still plenty of clients out there if only he could get their attention and their business. Then 8 weeks after signing up Kris quit!

Why? Why did Kris quit as a mentoring client?

From the start, Kris jumped on each strategy and idea I provided him and put as many of them as he could to use. The result?

Kris sold 30 projects in less than two months, which in his words “Is HUGE!” In fact it was more than he’d ever signed up in any two-month period since he started his business eight years ago and to boot he did it in the midst of a recession.

Kris wrote me to say that he had to stop working with me because even with outsourcing 90% of the new projects, he was working around the clock to keep up with the demand that I’d helped him tap. With all the new clients he’d landed he didn’t have time to keep up with the mentoring program and wanted to stop working together, at least for now.

I’ll miss working with Kris. He was fun to work with and most importantly followed through on the strategies and ideas I shared with him.

Want to benefit from my misfortune?

Fill Kris’s spot.

I now have one new space available in my mentoring program and if you act quickly and apply and you’re accepted you could be the next person to discover how to get more business than you ever imagined.

Use this link to apply >>

To your success,

Charlie
www.marketingforsuccess.com

P.S. Be forewarned! Kris had the same complaint that other clients have mentioned in the past. He told me I should have warned him about the tsunami of business that he could expect.

So consider yourself warned. The marketing strategies and ideas I share with my clients can bring you in more new business than you ever imagined.

P.S. II Want to see what Kris had to say? Use this link to view his video comments online >>

3 Steps to Advertising That Sells- Small Business Marketing Secrets

Saturday, April 5th, 2008

Most small business owners spend tens of thousands of dollars each year on advertising that doesn’t work. They spend thousands of dollars on print and pay per click advertising that costs more than it brings in in sales. Sound familiar?

The secret to using ads to generate more revenue is to stop using them to sell.

I know what you’re thinking. You’re saying to yourself, “aren’t ads supposed to sell?”

The answer is NO!

Click here to discover how use advertising to market and grow your business in this week’s article >>

Charlie
Small Business Marketing That Puts You Ahead of the Competition

3 Breakthrough Marketing Ideas to Help You Reach Your Goals…

Thursday, April 3rd, 2008

Running your business often means starting work early in the mornings, working evenings and the occasional Saturday and Sunday. Wouldn’t you like to cut back this year, ease up a little, maybe take a few Friday afternoons off or get away on vacation this summer? How can you do this and at the same time build marketing momentum?

You know that you could expand your business if your marketing was more effective, but you barely have time to keep up with your present workload, much less take on a whole new set of business marketing ideas and tasks.

How can you take your small business to the next level and work less this year?

The secret of course is in the 80/20 rule. For most people 80% of your sales comes from 20% of your efforts. Now imagine you knew where to focus your time so it consistently helped you to get results. You could easily increase your sales by a factor of five.

In marketing most people are using the equivalent of smoke signals or Morse code. They’re using outdated marketing ideas and strategies.

Instead of using a marketing system they’re using bits and pieces.
That’s like trying to go somewhere in a car without an engine. It might look good sitting in your driveway but it certainly won’t get you where you want to go.

If you’re struggling to grow your business the solution is simple. Use a proven marketing system, one that can put your marketing in gear and help you achieve your goals.

Ready to finally discover how to make more and work less? Use this link to get the details >>

3 Ways to Reach Your Business Goals

1. Plan To Get More Done With Less Effort
If you want to make better use of your time start by setting aside time each week get the knowledge you need and to implement the proven marketing ideas you get. Make room for continuous improvement on your agenda.

Take out your calendar and block out an hour once a week, preferably first thing in the morning, when you’ll give yourself a mental vacation from meetings, answering the phone, and email. Use this time to evaluate your current efforts. It’s like stepping the scale each day.

Identify what to do more of, what to change and where to get help.
- What’s working and what isn’t?

- Where are you getting the best results?

- Which keywords are attracting the most prospects?

- Which marketing messages?

- What sequence of information results in the highest conversion rates?

- What follow-up strategy is working?
Etc.

If you keep managing and marketing your business the same way, what do you think will happen? You’ll get the same results. If you want a breakthrough you’re going to need to make a change and more from piecemeal marketing to using a proven marketing system. Interested?

Use this link to discover how to make more, work less and achieve your goals >>

2. Get More Attention With Less Effort

A common misconception is that marketing success is a result of plain old persistence. Most people think that using the same type of marketing message and advertising that everyone else uses will build their “brand” or grow their business.

Is using the same approach your competitors use helping you get all the attention you want for your business? Probably not.

Your marketing message is the first place to start. Replace it with a message that clearly and succinctly explains how you help your clients. Prospects respond when you speak to their needs.

On average, my clients report that composing and using a client focused marketing message increases their response rate by 400 percent. That’s 4 times as many leads generated with the same effort.

3. Generate More Qualified Leads and Sales with Less Effort
Getting attention is the first step in marketing; getting qualified prospects the second. You want more prospects so you can convert them to clients and increase sales, but you don’t have time to make more calls or write more emails or letters. But you can get more people to contact you and buy from you each month and reduce your long-term marketing costs.

Establish systems for prompting prospects to contact you. Then automate every function of your marketing you can.

Want to increase your marketing reach and your sales while reducing your marketing costs and efforts? Use this link to get the details >>

I leverage the web, related software and a set of proven systems to manage my marketing and my sales. The result is that I can manage a continually growing enterprise with less effort. You can do the same.

You deserve some R and R this year - and you can get it and still grow your small business with the above three strategies. Start by setting the time aside, making a plan to implement your marketing ideas and a vacation plan so you can enjoy your life while steadily increasing your revenue.

Best,

Charlie
Marketing Ideas That Save You Time and Make You Money

I Want to Send You on Vacation When You Get With This Small Business Marketing Strategy

Tuesday, March 18th, 2008

This Friday I’m flying out to Calgary, Canada with my son for our annual steep and deep ski trip. Each year we spend a week together skiing ourselves silly in out of the way places like Kicking Horse and Revelstoke in British Columbia that most people haven’t heard of.

And I got to thinking why shouldn’t you get to go on a vacation too?

I’ve been successful enough to own a home here in Greenwich Connecticut and a ski home in Vermont and have the time to take great vacations. I don’t mean to brag and it’s not that I’m a genius or just lucky.

I can take time off to go skiing with my son in the winter or hiking with my wife in the summer because of one thing. I have a marketing system that works 365 days a year, whether I’m working or not, to grow my business. And it’s thanks to this marketing system that I can take time off to go away and play.

Wish you could do the same? Wish you could discover how to continue to grow your business in any economy and be successful enough to take plenty of vacations?

Don’t envy me - join me in using the same strategy to be successful too. You can use my marketing system to grow and automate your business. And that’s not all, I’m going to go one step further and give you a vacation too to one of three destinations you’re familiar with. How’s that for over delivering?

Then when you take your vacation to Hawaii, Florida or Las Vegas, make sure to send me a postcard and tell me about your trip, after all I gave you the vacation.

Interested? Use this link >>

While I want you to be outrageously successful and hard work is important, vacations are just as important. You owe it to yourself to take a break and when you come back you’ll be even more charged up and ready to put my marketing ideas to use to grow your business.

For this week only I’m giving away a vacation certificate when you grab my Make More Work Less Small Business Marketing Success System special bundle that includes my three most comprehensive marketing manuals. Use this link to see what’s included >>

Obviously I can only give away so much, and this offer only applies to the first 7 orders this week. So if you want to get everything you need to grow your business and get the vacation you deserve use this link >>

Got to go. I need to start packing for my trip,

Charlie

P.S. Use this link to grow your business and get a vacation too >>

What Marketing Strategies Does Oprah Use?

Wednesday, March 12th, 2008

Should you emulate the marketing strategies of successful companies like Google, Apple, Starbucks, Sony, Dell, or Coca-Cola? It’s true that these companies have name recognition throughout the world, and this gives them tremendous clout in their markets. But following their lead is a waste of your time and money.

Every entrepreneur and small business owner wants to build their brand and their name recognition to increase sales. But approaching branding the way the biggest companies in the world do won’t work for you unless you have the same kind of world-class marketing strategies budget. Coca-Cola spends over two billion dollars a year building and maintaining their brand.

What can you do?

Spend your marketing dollars where it will make a real difference. You want prospects to remember you and think of you when they need your products and services; isn’t it important to get them to remember the name of your company? The answer is NO. In the small business world, prospects don’t remember or rely on company names; they remember people’s names.

For example - a prospect visits your web site and, if you’ve planned the site well, they fill in a form and email their contact information to you. Follow up with them up a couple of minutes later, and they’ll be impressed, but I guarantee you that 9 out of 10 won’t remember the name of your site.

What’s the most effective way to build your brand and grow your business? Use this link to get the details >>

The fact of the matter is people don’t remember company names until they’ve become a client or customer. I learned this again the other day when Ros, who is responsible for affiliate relations for my company, was calling potential joint venture partners. When Ros called on my behalf, she’d say, “Hi, I’m calling from Marketing For Success about…” The consistent response was a long pause by the person on the other end of the phone. So she changed her lead-in; she mentioned my name. “Hi, Charlie Cook asked me to give you a call about…”

There was no pause then. Most people said they knew me, (even though I’d personally never talked to any of them), and Ros was able to get the conversation going.

The simple secret of successful small business branding is; don’t waste money trying to build your company’s name recognition. The brand you want to promote is YOU and the problems you solve.

Marketing yourself as the brand doesn’t mean you can’t grow into a big business. Oprah, Martha Stewart and many others have proved that many times over.

Want to grow your business? Use this link >>

Why is promoting yourself as the brand more effective than promoting your company name? Your prospects relate to and remember people more readily than they do abstract concepts like companies.

Your prospects don’t buy from you because you have a great company name; they buy from you because they know you and trust you as a person and a professional. What’s the most effective way for entrepreneurs and small business owners to generate more business?

Help your prospects get to know and trust you.

If you think that marketing has to be impersonal to be professional, think again. If you want people to get to know you and trust you, they need to know you as a person, not just as someone trying to make a sale.

I’m not suggesting that you reveal the intimate details of your life to your prospects. But while you’re explaining how you can solve their problems, do share information and stories about yourself as well as about your business.

For example, if you’ve been a regular subscriber to this newsletter, I bet you know at least one personal fact about me, Charlie Cook. You probably know I’m obsessed with skiing, have a ski home in Vermont and during the rest of the year I bike or kayak daily. I’ve shared stories about my family - my son and his endearing habits, my skinflint Dad and his leaky boat - and more.

How can you establish yourself as the brand and grow your business? Use this link to get the details >>

Ready to put your marketing into high gear to grow your business with new and effective marketing strategies? It’s easier than you think when you leverage your expertise and experiences to become the brand the people associate with a certain level of expertise and service.

Charlie
Marketing Strategies That Get… Results

Need Marketing Novocaine? Use this marketing strategy…

Saturday, March 8th, 2008

Do you enjoy marketing your business or is it more like pulling teeth? Many small business owners dislike marketing their businesses as much as a root canal.

Do you find marketing is a pain and wish you could avoid marketing your business altogether? Here’s a simple strategy you can use to market your business marketing strategy that that’s better than novocaine.

It not only numbs the pain but gives you all the clients you want. Get the details in this week’s article on a pain free marketing strategy with this link>

Charlie
Marketing Strategies That Put You Ahead of the Competition