Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.
Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals. » (Read More)
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn’t put his finger on it, so he called me. » (Read More)
“Who was that?,” my son Evan asked. We were standing out on our front lawn, throwing a football, and Evan had just seen me smile and wave to a passing minivan.
“I have no idea,” I said. “I don’t have my glasses on, and I can’t see through the tinted windshield anyway. I wave at everyone who drives by.”
Evan gave this some thought, and then, with the precise blending of disdain and amusement that teenagers reserve exclusively for their parents, said, “So, are you getting to be an old guy now?” » (Read More)
Since I released The New Profit Rules I’ve been getting more compliments, accolades and appreciative comments than I ever imagined. And while I can’t deny that I like it when people tell me how smart I am, what you should know is…
The New Profit Rules isn’t about me – it’s about » (Read More)
In January, I received several calls from business owners who were just short of a nervous breakdown. What has shaken them up so much?
Well for one thing, they’ve been suckered into investing tons of money into advertising that produced virtually zero return on dollars invested! What’s more, their sales teams are working their fingers to the bone and keep coming back empty-handed. » (Read More)
I just previewed Charlie Cook’s latest free report, ‘The New Profit Rules’ and I’d like to suggest another rule.
READ THIS BOOK as soon as you can get your hands on it.
‘The New Profit Rules’ is what marketing is all about NOW. And it’s free! » (Read More)
I hate it when my I come home and my wife has bad news for me about our home. The house we own is great in most ways but somehow every few years the roof starts leaking and the water finds its way in through one of the ceiling fixtures in our upstairs hall or laundry room.
And while I wish these leaks would fix themselves, I know that the longer I wait to take care of them the more damage to the ceiling, walls and floors I’ll end up dealing with. » (Read More)
I’m always amazed at how many smart people try a marketing strategy and then quit before they can reap the benefits. Imagine you’d make a commitment to get fit, lose a few extra pounds and build up your strength so you could run five miles a day.
If you tried it for two days and discovered that you hadn’t lost any weight and didn’t feel any fitter – would you quit?
Of course not. You’d stick with it for months if not years, using the same strategy, eat less, exercise a bit more each week, until you’d reached your goals. » (Read More)
Tired of all the bad news about this economy?
Here is a bit of good news – I’ve spent the last six months documenting the 8 simple rules you can and must use to survive and profit in this lousy economy. I urge you to do whatever you can to get your hands on them. » (Read More)
When I teach introductory advertising classes, students want to jump to the tactics right away…they take the class thinking they’ll be doing TV ads for Nike the first week, and are ready to go! When I explain that marketing is a process, some of them get it and some of then don’t (the don’ts generally don’t become advertising majors!).
Part of learning this process is understanding the difference between a strategy and a tactic, and many students struggle with this. » (Read More)
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