Charlie Cook's MArketing for Success Insider's Club

Author Archive

7 Qualities of Highly Successful Business Owners

By Charlie Cook   |   August 9, 2012

What’s the difference between you and the uber successful?

Here in Greenwich Connecticut, we have more than our share of the super rich. People who make literally billions a year, live in 10,000 square foot homes, have Monets and Picassos in their living room or can afford to drop 4-5 million on a new boat, spare house to renovate, or whatever… Read More »


Does Your Small Business Marketing Stand Out?

By Charlie Cook   |   August 8, 2012

This past Wednesday evening when I went to go for my mid-week bike ride in backcountry Greenwich, it wasn’t actually raining, but it was overcast and gloomy.

The fog was so thick you could have cut it with a knife, but I needed exercise so I… Read More »


What Google Wants From Your Web Marketing…

By Charlie Cook   |   July 31, 2012

Type your business name on Google search. Are you listed on the first page of those results?

If not, the very people who want to hire you, buy your great products, the ones who have money to spend… Read More »


When Is It Time To Pinch Pennies

By Charlie Cook   |   July 26, 2012

I grew up with a father who had roots in Scotland. And he gave meaning the to term being Scotch, or frugal.

He was always turning down the heat in the winter to 55 right after dinner. He drove… Read More »


What’s the secret to success? Really?

By Charlie Cook   |   July 20, 2012

Is making money important to you? Is that the true indicator of success and happiness for you?

Really?

Ultimately, it’s not about how much you make but how much… Read More »


How One Business Owner Increased Her Calls By 256% In Seven Months

By Charlie Cook   |   July 18, 2012

Picture this. You’re walking through your business’ office area and all you can hear are phones ringing.

You can’t count to three without hearing, “Good morning, (insert business name here), how may I help you?”

Sound impossible? Read More »


Are You Okay With This Lie?

By Charlie Cook   |   July 17, 2012

What’s the one thing that holds most small business owners back?

It’s something you’re doing and can easily fix.

Let me explain.

This week, at lunch, I stopped by my local optical shop here in Old Greenwich, CT. Read More »


What Can You Learn From The Voice, American Idol and So You Think You Can Dance About Your Marketing?

By Charlie Cook   |   July 13, 2012

Thursday night we drove into New York City to see one of our favorite singers of all time, Bonnie Raitt.

I’m a fan of the blues and have been listening to Bonnie Raitt ever since she started her career back in the ‘70s when I was in college.
And her performance, was… Read More »


How To Get To Yes and Sell More This Year

By Charlie Cook   |   July 12, 2012

What does it take to excel in the field of selling?

How do you get your kids to clean their rooms and get better tables at restaurants?

When will you start getting more “yes” in your life? Read More »


If My Dentist Understands Online Marketing – So Can You

By Charlie Cook   |   July 10, 2012

Think you have it tough attracting new clients to your business?

Imagine if most of your clients were afraid to show up at your office, and they associated your services with PAIN!

Imagine if even… Read More »