Charlie Cook's MArketing for Success Insider's Club

Search Engines

The Myth of Google’s First Page

By Jeffrey Dobkin   |   June 19, 2010

It was getting late at the Apollo Diner when a thin, tallish dark-haired, fair-skinned blondish fat man carrying a small brown bag under his arm approached me while I sat next to the bathrooms.  “Hey,” he said, his eyes darting around the room.  “Anybody using that?” nodding towards the doors.  “Which one?” I answered without looking up.

He was unsure so I pointed to that one, saying it was free for $2.00 donation, when he blurted-out under his breath, “Did you bring the three large?”

I always thought I’d be cool under pressure, but I froze, staring down at my half empty cup of coffee. Or was it half full? Read More »


The Myth of Search Engine Optimization

By Jeffrey Dobkin   |   June 5, 2010

It was a dark night, as most are. On the 12th of January, my Internet connection on the phone said to meet him at the Apollo Diner, a greezy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the back.” he said flatly. I could only suspect… he had a bladder problem.

I followed his instructions taking the table closest to the unkempt brown stained mahogany doors marked “His” “Her’s” and “Unsure,” of which I was a bit unsure about myself.  Which is unusual, as I am unusually sure about myself; most of the time, to be sure.  But this time, I wasn’t so sure. Read More »


Top 2 Things You Should Know About SEO

By Nelson James   |   December 8, 2009

Is SEO finally dead?

Many claim that SEO is dying – that the whole theory behind it will soon stop having any relevance. People have been making this claim for years, and some are making this claim even as I write this post.

The truth of the matter is Read More »


Recession-Proof Marketing Tips: Learn from Kellogg’s

By Dave Bascom   |   November 24, 2009

When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.

Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. Read More »


10 Questions to Ask About SEO

By Nelson James   |   November 17, 2009

When you choose a Search Engine Optimization (SEO) company, you are putting your online reputation in its hands. An SEO company can make or break your online campaign, so finding the right one is vitally important.

But how do you know which company is right for you? How do you know if you can trust a company to help you build a respected online presence? Before you hand over the keys to just any SEO firm, ask the following questions: Read More »


How Does Your Website Score?

By Charlie Cook   |   November 13, 2009

Whether you’re an aspiring athlete or an ambitious online entrepreneur or business owner, there are two things you need to know to succeed.

First you need to know Read More »


How SEO Increases Traffic & Revenue

By Ash Buckles   |   November 10, 2009

With more than 400 million searches performed online every day, SEO is SEO Tips & Strategiesbecoming increasingly important to businesses. If your site doesn’t come up on the first page of the search results, then you are missing out on thousands, if not millions, of potential customers.

So, how do you make sure your website gets to the top of search engines like Google, Yahoo and Bing? Read More »


6 Tips For Making Your Website More SEO-Friendly

By Richard Kline   |   October 29, 2009

If you’re looking for more qualified traffic to your site, here are some very simple ways to help ramp it up.  Before you spend a lot of money with a SEO firm, take some time to understand the basics of Search Engine Optimization and try these simple steps: Read More »


Avoid Paying For Advertising To Increase Profits

By Charlie Cook   |   September 1, 2009

Type “small business marketing” in Google. You’ll find  www.marketingforsuccess.com, near the top of the first page of listings.

If I was to pay Google Pay Per Click to get this exposure, I would have to pay around $2.00 a click. Ouch!

To get as many people coming to my site as I get now, it would cost me Read More »


4 SEO Strategies You Should Know…

By Charlie Cook   |   March 9, 2009

I know it’s Sunday and I don’t often email you on Sunday’s but there are two important things I wanted you to know about this week. The first is about my one-on-one mentoring program and the other is a list of four search engine tips, which you’ll find below.

One-On-One Mentoring for Higher Profits
I had to close my marketing mentoring program last August because I was completely booked but that has changed for the moment. One client, Mary Ellen and Ed in Southern California, are now bringing in so much new business they are taking a break to hire on new staff. And my new book is out of my hands. It’s in its final edit, giving me more time to devote to helping you.

As of today I’m accepting applications for two openings for one-on-one mentoring.

That’s right, I’ve only got two openings for my one-on-one, hold your hand and show you how to get it right marketing mentoring program. And these two spots may be gone in the next couple of days if you wait. If you’re interested please fill in the form at:
https://www.marketingforsuccess.com/mentoring.html

But before you apply realize you may not qualify. I’m only looking for ambitious business owners, people who can show me a track record of success and people who are doers not talkers. People like Kris >>

I can show you what works and help you double or triple your business but be aware that I expect you to take charge and implement the proven ideas I’ll be walking you through. If you do you can easily add $10,000 to $100,000 a month to your income, depending on your business.

Interested? Use the form at the bottom of the page to apply >>

4 SEO Tips You Should Know
Currently my primary content site gets an average of over 40,000 visitors each month and my store site gets over 17,000 each month for a total of more than 684,000 visits a year. And this traffic keeps growing each year thanks to a few simple SEO strategies.

1. In order to get a top ranking in the search engines find out how your current website scores. HubSpot’s Website Grader does a pretty good job for a look at the on-page aspects. Once you know what to fix you can you’re your site move up in the rankings to get more traffic and sales.
>> http://website.grader.com

2. Boost your page rank by getting more sites to link to yours. To find out how many incoming links you’ve got now you can use Link Popularity >> http://www.linkpopularity.com/

3. Create your XML sitemap. In case you haven’t done this already, you should use Google’s Webmaster Tools – http://www.google.com/webmasters/tools to create a site map so Google knows what pages are on your site.

4. Add more relevant content to attract your target market and the search engines. Why do you think I added the sections on my site about video marketing, radio marketing and marketing slogans? Because they attract my target audience and keep people on the site. Find relevant resources to add to your site to do the same and your search engine ranking will improve.

Gotta go. My wife has this idea that I’m supposed to be working on her honey-do list on Sundays.

– Charlie

P.S. If you’re ready to grow your business this year, get more leads, more interest, get people calling or increase sales with your web site, I’ve got just 2 openings in my mentoring program. Once these fill up the program will be closed and space may not be available for 6-12 months.

Interested in getting in? Apply here >>

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