Did you read the book, “Bringing Down The House”?
It’s a good read about how a MIT graduate and a half dozen colleagues took a handful of Vegas casinos for millions. The ringleader of the group was trained as a mechanical engineer, who you’d think wouldn’t know a thing about gambling.
But what he did do, was apply the same type of thinking he learned at MIT, on how to engineer systems, to… Read More »
How you dress affects how people see you. The same is true with your brand.
Your company name, how you talk about your business and what you share determines whether your prospects want to do business with you. Start with these 6 steps to shape your brand and attract more buyers. Read More »
It happened so quickly I didn’t know what hit me. One minute I was paddling my kayak downstream, the next I was upside down dragging my head along the bottom of the river. It’s true, I did have a helmet on, but that didn’t seem to make the rocks I was bumping into feel any softer.
Despite thinking of myself as an expert at everything to do with boats, it was my first time paddling whitewater so I had to resort to… Read More »
Most small business owners kill over 50% of sales because they don’t understand the simple steps to walking prospects through the sales process. Hint: it’s a lot easier when you have a structured set of steps to guide prospects than when you’re blundering in the dark.
Start with these 7 steps to close more sales… Read More »
Most people hate advertising, that is most small business owners hate it because it doesn’t bring in any sales and most prospects hate it because the small business advertising they see is so boring and lame it just turns them off.
The good news is the bar set by your competition is so low, that it’s incredibly easy to stand out and generate more sales with your advertising. Just follow these 7 steps… Read More »
The Saturday before Easter, a week and a half ago, my family gathered in our kitchen to dye eggs. And in honor of their departed grandfather, Frank, one of my children (now in their 20s) dyes an egg.
With all the bright colored dyes on the table, it’s a tradition to take one egg and dip it in every color, as their grandfather often did, with the result that… Read More »
With everyone focusing their marketing online, direct mail is one of the easiest places to get attention.
Think about how many emails you get each day, versus mail when you get home. Hint – Google uses direct mail to sell it’s advertising. Use these 5 ways to power up your sales with direct marketing. Read More »
I didn’t buy a lottery ticket last week. Which is too bad, but as I’m sure you know you have a better chance of getting struck by lightning than winning the lottery. Which is why, instead of leaving my future up to chance, and a slim one at that, I prefer to direct and control the flow of money into my business.
Which is… what you could be doing too! Read More »
It happens every week. You make a promise to yourself that you’re finally going to start writing weekly or monthly posts for your blog, or articles sharing your personal insights.
You know the type of compelling content that gets attention, helps your prospects get to know you… Read More »
When I was 7, I enjoyed playing hide and seek. This was before the Internet existed. Only one person I knew had color TV and there was no cable TV, no iPad, no iPhone, no Droid, etc – you get the picture.
The goal of hide and seek, if you’re doing the hiding is to make yourself scarce, to bury yourself under a big duffle bag in a closet or climb up onto a shelf… Read More »
