By now, everyone has heard those Twitter success stories – those small businesses around the country (and globe!) who have hopped on Twitter and found the perfect way to reach their audience. It seems to come natural to them and whatever they’re doing, they’re doing it right.
But what about the people who aren’t having any luck at all? Surely they’re doing something different from those who are pulling in tons of customers and making lots more sales, right? Read More »
How much would you invest in a salesperson that delivers the same tested and consistent message every time, doesn’t take lunch breaks or vacations, works 24/7 and is only committed to attracting and converting your ideal customers?
You might call that wishful thinking – I call it… Read More »
I remember one company who had hired me to do some consulting had a problem with office gossip.
I noticed in particular how many employees would stop and chat with one particular secretary to exchange the latest company gossip. Read More »
Imagine you just obtained a business loan to open up your own storefront in a popular shopping center, prime real estate.
However, just two shops down is a business that’s been around for thirty years and they sell the same products you do.
How can you compete with a business that is established and whose products are identical to yours? Read More »
I think baseball is boring but I loved Brad Pitt in Moneyball. It’s a movie every business owner or marketing manager should see before you make your next business decision.
In Moneyball, Brad Pitt plays the General Manager of one of the lowest paid baseball teams in the country, and despite the lack of funds – ends up almost winning the world series using this simple shift in thinking… Read More >>
When you think of a genius, what crosses your mind? Someone who’s just naturally gifted? Probably someone like Mozart, who was composing songs at the age of 5.
But what most people don’t realize is that… Read More »
Every single day I hear a client utter a statement that couldn’t be further from the truth.
If only they knew what to do about it… Read More »
At first glance, most of the social media channels are full of everything from nonsense, to pretense to just plain silliness.
And unless you know the secrets to using them, it can make you feel dumb and even act dumb. While I really want to see my friend’s pictures of his… Read More »
There are 120 millions professionals on LinkedIn today, and chances are some of them are looking to buy exactly what you are offering.
So, how can you make sure you are found by them when they do a LinkedIn search? Read More »
What’s holding you back from the success of your dreams?
Do you ever catch yourself thinking or saying the following? Read More »
