Is SEO finally dead?
Many claim that SEO is dying – that the whole theory behind it will soon stop having any relevance. People have been making this claim for years, and some are making this claim even as I write this post.
The truth of the matter is » (Read More)
When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.
Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. » (Read More)
When you choose a Search Engine Optimization (SEO) company, you are putting your online reputation in its hands. An SEO company can make or break your online campaign, so finding the right one is vitally important.
But how do you know which company is right for you? How do you know if you can trust a company to help you build a respected online presence? Before you hand over the keys to just any SEO firm, ask the following questions: » (Read More)
Whether you’re an aspiring athlete or an ambitious online entrepreneur or business owner, there are two things you need to know to succeed.
First you need to know » (Read More)
With more than 400 million searches performed online every day, SEO is 
becoming increasingly important to businesses. If your site doesn’t come up on the first page of the search results, then you are missing out on thousands, if not millions, of potential customers.
So, how do you make sure your website gets to the top of search engines like Google, Yahoo and Bing? » (Read More)
If you’re looking for more qualified traffic to your site, here are some very simple ways to help ramp it up. Before you spend a lot of money with a SEO firm, take some time to understand the basics of Search Engine Optimization and try these simple steps: » (Read More)
Type “small business marketing” in Google. You’ll find www.marketingforsuccess.com, near the top of the first page of listings.
If I was to pay Google Pay Per Click to get this exposure, I would have to pay around $2.00 a click. Ouch!
To get as many people coming to my site as I get now, it would cost me » (Read More)
I know it’s Sunday and I don’t often email you on Sunday’s but there are two important things I wanted you to know about this week. The first is about my one-on-one mentoring program and the other is a list of four search engine tips, which you’ll find below.
One-On-One Mentoring for Higher Profits
I had to close my marketing mentoring program last August because I was completely booked but that has changed for the moment. One client, Mary Ellen and Ed in Southern California, are now bringing in so much new business they are taking a break to hire on new staff. And my new book is out of my hands. It’s in its final edit, giving me more time to devote to helping you.
As of today I’m accepting applications for two openings for one-on-one mentoring.
That’s right, I’ve only got two openings for my one-on-one, hold your hand and show you how to get it right marketing mentoring program. And these two spots may be gone in the next couple of days if you wait. If you’re interested please fill in the form at:
http://www.marketingforsuccess.com/mentoring.html
But before you apply realize you may not qualify. I’m only looking for ambitious business owners, people who can show me a track record of success and people who are doers not talkers. People like Kris >>
I can show you what works and help you double or triple your business but be aware that I expect you to take charge and implement the proven ideas I’ll be walking you through. If you do you can easily add $10,000 to $100,000 a month to your income, depending on your business.
Interested? Use the form at the bottom of the page to apply >>
4 SEO Tips You Should Know
Currently my primary content site gets an average of over 40,000 visitors each month and my store site gets over 17,000 each month for a total of more than 684,000 visits a year. And this traffic keeps growing each year thanks to a few simple SEO strategies.
1. In order to get a top ranking in the search engines find out how your current website scores. HubSpot’s Website Grader does a pretty good job for a look at the on-page aspects. Once you know what to fix you can you’re your site move up in the rankings to get more traffic and sales.
>> http://website.grader.com
2. Boost your page rank by getting more sites to link to yours. To find out how many incoming links you’ve got now you can use Link Popularity >> http://www.linkpopularity.com/
3. Create your XML sitemap. In case you haven’t done this already, you should use Google’s Webmaster Tools – http://www.google.com/webmasters/tools to create a site map so Google knows what pages are on your site.
4. Add more relevant content to attract your target market and the search engines. Why do you think I added the sections on my site about video marketing, radio marketing and marketing slogans? Because they attract my target audience and keep people on the site. Find relevant resources to add to your site to do the same and your search engine ranking will improve.
Gotta go. My wife has this idea that I’m supposed to be working on her honey-do list on Sundays.
- Charlie
P.S. If you’re ready to grow your business this year, get more leads, more interest, get people calling or increase sales with your web site, I’ve got just 2 openings in my mentoring program. Once these fill up the program will be closed and space may not be available for 6-12 months.
Interested in getting in? Apply here >>
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What’s the number one thing to realize about 2009? It was true in 2008 but by now it should be sinking in.
What’s different about doing business this year and last?
The rules have changed!
For 95% of businesses, you can’t keep growing or making a profit using boom marketing strategies. I’m sure you’ve noticed by now that they don’t work. That you can’t make as much as you were much less reach your growth goals if you keep doing the same things you used to do to grow your business.
What are your 5 options for dealing with this economy?
1. Use denial
Tell yourself everything is fine and pretend that the recession will just go away. Denial is one of the first lines of defense. It’s your reaction to news you don’t want to hear. We all use it, but it’s only a temporary way to block out bad news and no matter how long you stay in denial it doesn’t make anything better.
2. Be angry
If your growth plans are on the shelf and your profits are shrinking you can look for someone to blame. I can think of a few financial wizards, who are morally bankrupt, to be mad at. But ultimately being angry won’t make you rich.
3. Get depressed
If you read the news, see how many people are losing their jobs, or take a look at your profits, it’s easy to get depressed. You could just give up and ask yourself, “Why bother with anything?” It’s natural to feel this way but at some point if you want to start attracting more clients and making more money you’ll need to move beyond depression to…
4. Accept the situation
The few smart economists who predicted this recession tell us that you and I are going to be dealing with it for five to eight years. If you accept this and can move beyond denial, anger and depression then you’ll accept that the rules have changed and you can…
5. Do something about it
Change the way you market your business. If you want different results you’re going to need to change the way you generate leads, and find out how to close more sales and generate more revenue from each client.
No one likes to be forced to change but if you want your business to survive much less prosper – it’s time. Don’t worry it’s easier than you think.
3 Ways to Succeed In This Economy
Last year, in early 2008, just when this recession was really kicking in, I got a call from Mary Ellen and Ed, a pair of therapists in California who were struggling to attract new clients and build a profitable practice. They were at a break even point but needed 50% more clients to reach their goals.
Here are the 3 simple strategies I showed them.
A. Create A Top Converting Lead Generation Website
When we started working together, their web site was closer to an online brochure and it wasn’t working to generate leads.
I showed them how to replace boring copy with the key phrases they needed to use to keep people reading and which elements to include on the page to prompt people to contact them.
The result? They’re now getting two to three times the leads and the ones they are getting are more qualified and closer to the ideal clients they want.
Interested in making your site more profitable too? Start here >>
B. Replace Expensive Online Advertising With Top Search Engine Placement
In an effort to drive traffic to their site, Mary Ellen and Ed had been spending thousands of dollars each month on pay per click ads. With a site that wasn’t working to convert visitors to valuable prospects this was a waste of money and killing their profits.
Instead of costly advertising, I showed them a few key SEO strategies that ramped up their traffic making it possible to cut back on the expense of pay-per-click ads and increasing their profits.
Want to know how to get all the traffic you need to be more profitable? Go here >>
C. Improve Follow-up To Increase Prospect to Client Conversions
Ed had been writing a newsletter but it seemed like no one was reading it much less picking up the phone to talk to him or Mary Ellen about their services.
I showed Ed how to make a small shift in focus and content and turn the newsletters into a proactive conversion tool, increasing calls and clients.
Ready to improve your follow-up and close more online sales? Use this >>
3 simple changes – done right – the result?
Last year in 2008 Mary Ellen and Ed more than doubled their business and now in early 2009 have reached their goals. They have all the clients they can handle.
Let me ask you three questions.
1. Do you want help reaching your goals?
2. Would you like to have all the clients you can handle?
3. Want to make more this year?
If you answered yes to any of these, then it’s time to move beyond, denial, anger, depression and acceptance and take action to find out how like Mary Ellen and Ed, you can put your business on top in this economy.
- Charlie
P.S. Most business owners are in denial about their websites. They don’t work, so they give up on them. Don’t make this mistake. With a few quick fixes you can easily use your site to double or triple your income.
Interested in making more with your website? Find out what to do >>
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How do I know if your site is being optimized as well as it should be?
Just remember that optimizing your site is only the first step. To be successful online your site needs to convert traffic to qualified prospects and prospects into buyers. Here’s how to make your site sell >>
- Charlie
Small Business Marketing That Gets Results
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