When optimizing your small business website for high search engine rankings, targeted search engines such as Google and Bing, the first step is writing keyword driven title tags.  The title tag is the title on the top left of your browser window.

Search engines put a lot of weight on these titles when ranking your website.  Many small business websites utilize the company name or the name of that Webpage as the page title which is typically a mistake if you want to rank that Webpage for targeted keyword phrases. Read More »

It is an enormous advantage to develop your search engine optimization strategy before the development of your Website.  Best practices are to do your keyword research then develop your Website based on these results.

Each Webpage should have its own SEO strategy based on targeted keyword phrases.  Your  competitive advantage is in developing  your URL structure to match the keyword strategy for that page.

URL structure strategy includes three parts: Read More »

Sitemaps can be helpful both for your human visitors and for search engine optimization (SEO) – the art and science of improving the visibility of a website in search engine listings. Learn about sitemaps and how they can help your business website get noticed.

What is a sitemap?

There are two kinds of sitemaps – Read More »

Don’t you wish you could be on page 1 of Google? I’m going to discuss seo tips to enhance your organic search and get you moved up in the rankings.

Natural Search Engine Optimization

Natural search engine optimization is using on-site and off-site techniques to get naturally ranked high on Google or other search engines for targeted keyword phrases.  As a small business targeting a local area it is too costly and time consuming to rank for general terms without targeting the location. Read More »

Chances are as a small business or an entrepreneur the products or services that you offer are targeted to a local area.  When this is the case it is very important to develop your search engine optimization strategy with a plan to attract localized searches.

If you are a pizza shop in Philadelphia it makes logical sense to target searches of people looking for a pizza shop in Philadelphia or if you’re a lawyer in New York it is logical to target searches looking for a lawyer in New York and not someone looking for a lawyer in California. Read More »

Now that you have grabbed some high level rankings for some of your targeted keywords for your Website the challenge is now to retain these rankings. In general, most search terms people are searching for become competitive because your competition will want to rank for the keyword phrases that are most searched and relevant.

The question becomes: what steps can you take to help guarantee that you do not lose your rankings over time? Read More »

It was getting late at the Apollo Diner when a thin, tallish dark-haired, fair-skinned blondish fat man carrying a small brown bag under his arm approached me while I sat next to the bathrooms.  “Hey,” he said, his eyes darting around the room.  “Anybody using that?” nodding towards the doors.  “Which one?” I answered without looking up.

He was unsure so I pointed to that one, saying it was free for $2.00 donation, when he blurted-out under his breath, “Did you bring the three large?”

I always thought I’d be cool under pressure, but I froze, staring down at my half empty cup of coffee. Or was it half full? Read More »

It was a dark night, as most are. On the 12th of January, my Internet connection on the phone said to meet him at the Apollo Diner, a greezy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the back.” he said flatly. I could only suspect… he had a bladder problem.

I followed his instructions taking the table closest to the unkempt brown stained mahogany doors marked “His” “Her’s” and “Unsure,” of which I was a bit unsure about myself.  Which is unusual, as I am unusually sure about myself; most of the time, to be sure.  But this time, I wasn’t so sure. Read More »