When it comes to direct sales, most people are too afraid to ask for the order. Consequently when Friday comes, their paycheck is small and they go home to skinny kids. You’ve got to be bold enough to ask for the order. In fact, you might be surprised by what you can get, just by asking for it!
The same principle applies in copywriting whenever you write a marketing communication. Most people write weak closes or they don’t even put one in their marketing! And then people wonder why their ads and sales letters didn’t pull! Read More »

















