I know that we are all bombarded with lots of information on how to make our online businesses run better.  Some of the information is good, some not as good. Often we feel like we have just heard it ‘all before’ and are disappointed.

I want to invite you to an amazing virtual teleseminar event that is anything but the “same old stuff”.  It is called the “The Wise Women of the Web.” Register here >>

This once-in-a-lifetime teleseminar series, runs between August 30th and September 3rd. Read More »

There is a psychological phenomenon called the “Autokinetic Effect” and it can help you reach your sales and profit goals. The idea is simple.

Create a group of people and a person’s individuality starts to diminish. Here’s how this plays out: If it’s perceived that the group as a whole feels a certain way about something, then individuals in that group go along with the consensus of the group. The perception that most people in the group feel a certain influences the thinking of the remaining holdouts. Read More »

Here’s what usually happens when somebody scores a big publicity hit, either in their local newspaper, or on a major TV show.

They see a big spike in traffic to their website. Then, within a week or two, the traffic slows to a crawl.

That’s when they email me and ask, “How can we keep the buzz going? How can we turn this publicity into even more publicity?” Read More »

Product language is what we have traditionally used to describe our products to the market. It includes broad claims, comprehensive features and benefits and detailed product and technical specifications. In the marketing departments of larger corporations, this information is often organized into what’s termed a “marketing source document”.  The language used is, more often than not, vendor-centric – not buyer-centric.

Unfortunately, too much corporate product language today is also often full of marketing “gobbledygook”, techno-speak and other undecipherable terminology that only the company creating it can make any sense of. Read More »

In the past, marketers were able to appeal to the masses and reach millions of people and effectively market to them with “broadcast media” – radio, TV, newspapers, magazines, billboards, the Yellow Pages, telemarketing and even cold calling.

Many of these “outbound marketing” techniques that worked so well in the 20^th century are in danger of extinction today.  Why?  Because people spend their time differently today, have thousands of information sources to choose from, and now have ways to filter unwanted advertising out of their lives. Read More »