Charlie Cook's MArketing for Success Insider's Club

internet marketing

Broadcast Marketing Is Out – “Personal Channel Marketing” Is In

By Rick Braddy   |   March 4th, 2010

In the past, marketers were able to appeal to the masses and reach millions of people and effectively market to them with “broadcast media” – radio, TV, newspapers, magazines, billboards, the Yellow Pages, telemarketing and even cold calling.

Many of these “outbound marketing” techniques that worked so well in the 20th century are in danger of extinction today.  Why?  Because people spend their time differently today, have thousands of information sources to choose from, and now have ways to filter unwanted advertising out of their lives. » (Read More)

How To Make Your Wishes Come True…

By Charlie Cook   |   January 12th, 2010

Want to skip the get rich quick schemes and discover what actually works to build your online business? In addition to the following, check out the 3 articles under Advanced Web Marketing here >>

What Do You Wish For?

What wishes do you make before you toss a coin in a fountain or blow out the candles on your birthday cake? What things do you dream about doing, accomplishing, and achieving?

Do you wish for more time with family and friends, for instance? For more money to afford a vacation home, say, and more time to use it? For freedom to travel and the means to live the life you’ve always wanted? » (Read More)

Use These 2 Numbers To Double Your Business in 2010

By Charlie Cook   |   January 7th, 2010

Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.

Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals.

Everyone wants to see growth in sales and net revenue. It’s important for small business owners to set revenue goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals. » (Read More)

Follow Me Already!

By Rachel Minihan   |   December 16th, 2009

I just hung up with a frustrated colleague.  I had invited her to follow one of my new Twitter accounts and she quickly called by phone (I know, I know – that’s sooo 2008!) to say, “I’ve been using Twitter for two months and I’m providing quality content.  I only have 24 followers.  You just opened that account and you already have that many.  How can I get more followers?!?!?”

Before we go any further, let me digress and mention that using Twitter is NOT all about how many followers you can collect.  It is about the relationships that you build.  » (Read More)

7 Website Resolutions For Entrepreneurs In 2010

By Mike Benson   |   December 15th, 2009

With unemployment at its highest levels in years as 2009 wraps up, many people are taking matters into their own hands. And many are finding success online.

The Web is a crucial place to do business, especially at this time of year. Anyone paying attention knows this, but you may not know the significance of the statistics. It’s too soon for 2009 numbers, but in 2008, Nielsen announced that the number of online shoppers had increased 40 percent in the last two years to 875 million people worldwide.

To turn more of those shoppers into loyal customers in the New Year, marketers and Web developers need an ambitious online plan. » (Read More)

Demystifying the Twitter @ Reply

By Laura Roeder   |   December 12th, 2009

Today I want to clear up something that is the most common points of confusion for new and seasoned twitter users alike.

The “@ reply” versus the “direct message”. What EXACTLY is the difference and when are you supposed to use each?

And perhaps more importantly – what in the world am I talking about? » (Read More)

Top 2 Things You Should Know About SEO

By Nelson James   |   December 8th, 2009

Is SEO finally dead?

Many claim that SEO is dying – that the whole theory behind it will soon stop having any relevance. People have been making this claim for years, and some are making this claim even as I write this post.

The truth of the matter is » (Read More)

Which URL Shortener To Use To Improve Your Social Media Marketing

By Ash Buckles   |   December 1st, 2009

Many social media sites have been integrating URL shorteners into their product because it helps control the formatting of their page. Site owners are accepting more user-generated content than ever and with that acceptance the control over formatting is being turned over to the user.

The benefit of a shortener for site owners is being able to control the length of any URL to a specified range of characters. It may be a matter of forcing characters to fit into a design or it may be for aesthetics. » (Read More)

Why Social Media Creates Fear, Terror, Panic And What To Do About It

By Rachel Minihan   |   November 30th, 2009

Fear, terror, panic . . . call it what you will, but this look slinks onto people’s faces as I talk with them about opening up their businesses and/or themselves to the world at large via social media outlets.  The reaction isn’t surprising since new things are often scary with “what ifs” swirling around in your mind.

If you relate to any of the following “what if’s,” recognize that you are not alone in worrying about the unplanned nature of social media, but don’t let it stop you! » (Read More)

Recession-Proof Marketing Tips: Learn from Kellogg’s

By Dave Bascom   |   November 24th, 2009

When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.

Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. » (Read More)

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