Charlie Cook's MArketing for Success Insider's Club

Small Business Marketing

How Much is Your Business Worth….

By Charlie Cook   |   November 4, 2014

Measuring CupI’ll admit it, I’ve caught myself deluding myself in the past too. It’s a habit I’d like to think I’ve booted down the block once and for all.

I used to tell myself fibs like:
-“Sugar is low in carbs.”

-“There is nothing I can do to change people’s minds.”

– “If I eat careful 5 days a week, it’s okay to splurge on the weekend.”

– “There is no point in cleaning, things will just get dirty again.”

– “Multi-tasking is a good idea.”

– “Ketchup is a vegetable.”

Which are for the most part innocuous lies. They’re not the big ones that you tell yourself about your practice, the ones that can cost you literally a fortune.

Here’s the problem. Read More »

When Firing An Employee Is The Right Thing To Do…

By Charlie Cook   |   November 28, 2012

Ever have an employee who, no matter what you tried, just couldn’t get it right, and in effect was undermining your business and your profits?

Who’s to blame? And what should you do about it? Read More »

The One Habit You Must Adopt To Survive and Prosper

By Charlie Cook   |   November 7, 2012

Last week the home of a friend burned to the ground during hurricane Sandy, and other friends’ homes flooded.

The damage was severe and many are faced with having to rebuild the first floor of their homes here in the coastal Connecticut. Read More »

Your Website Has A Style Problem

By Charlie Cook   |   October 23, 2012

Here’s a quick tip about your website. I’ve got bad news.

You’ve got style problems.

And you’re committing a cardinal sin that’s worse than a bad hair day or wearing plaid shorts with your favorite Hawaiian shirt. Read More »

The Formula For Growth: Going From One To Ten Million

By Charlie Cook   |   September 19, 2012

When I was a toddler, my parents used to dress me in one-piece overalls. Cute but I wouldn’t have been caught dead in them in college.

In college my style statement was a pair of blue jeans and a couple of red flannel shirts and yes, long hair. Read More »

What’s The Most Important Marketing Question To Answer?

By Charlie Cook   |   September 13, 2012

I get emails from subscribers like you all the time, but don’t have the time to respond to every one. But here’s one question that I’d like to answer.

“Charlie, I thought you were a marketing expert, so why is it you keep bringing up stuff about your life, your boat, your bike and your obsession with skiing?” Read More »

In Marketing, Like Life, Perception Is…

By Charlie Cook   |   August 16, 2012

My wife is convinced our German sedan is about to die.

It’s true, it has more than 100,000 miles on it, but it still drives like new. Well almost new, that is if you overlook a few things… Read More »

Does Your Small Business Marketing Stand Out?

By Charlie Cook   |   August 8, 2012

This past Wednesday evening when I went to go for my mid-week bike ride in backcountry Greenwich, it wasn’t actually raining, but it was overcast and gloomy.

The fog was so thick you could have cut it with a knife, but I needed exercise so I… Read More »

4 Steps to Winning Gold With Your Marketing Plan

By Tracy DeYoung   |   August 7, 2012

Do you have visions of being the market leader in your industry? Can you picture a giant leaderboard with you and all of your competitor’s names on it, and your name is in the top slot? You take the gold – and the clients, and the profits!

With the summer Olympics buzz in London,  the idea of earning a gold medal is forefront in most major newscasts… Read More »

When Is It Time To Pinch Pennies

By Charlie Cook   |   July 26, 2012

I grew up with a father who had roots in Scotland. And he gave meaning the to term being Scotch, or frugal.

He was always turning down the heat in the winter to 55 right after dinner. He drove… Read More »