Cathy, a business writer, emailed me and said, “Boy, do I need to work on my web site this year!” I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing aggressively and she worried about turning her prospects off with a “hard sell”…Read more >> » (Read More)
On my way to a recent visit to the hospital with my teenage son who got injured during a wrestling match (a benign injury that required an x-ray), I wondered what I would write my next blog post on. Within in 10 minutes of our arrival I had the answer. I should have known a visit to the hospital would lead to good material.
The emergency room process at a quality suburban hospital is quite simple: check-in, see the desk to verify insurance, see a nurse to write a report and then sit in a patient room until the on-call doctor shows up to check you out. My issue was with the insurance check part of the process. » (Read More)
Is it too late? Is December typically a slow month for sales for your business? Should you just sit back and wait for 2010 so you can get a fresh start?
This weekend I was working on my Christmas list. I was trying to come up with a few things for the family Secret Santa gift exchange. And what I discovered was that there were a lot of things I’d just forgotten about or put off purchasing and that my wish list had a lot on it. Of course it was mostly gear for cycling, skiing or sailing.
Whether or not your prospects are part of a Secret Santa gift exchange, giving and getting is in the air. Along with the holiday season comes the expectation that we’ll all get what we want during the December holidays. » (Read More)
When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.
Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. » (Read More)
For many people the word “networking” has a negative connotation. This is in part due to the fact that many salesmen abuse networking to push their products or services. So let’s take a deeper look into the difference between (hard) selling and networking to solve some of the misunderstandings about networking.
The main difference between selling and networking is that in a sales process the goal of the interaction between two people is the sale of a product or service. » (Read More)
Many sales people have a Profile on LinkedIn and some connections. However, most of them ask themselves: what can I actually do with it? How can I use it to increase sales?
Here’s why it’s important for sales: » (Read More)
Is business slow? Are you frustrated and wondering what to do to make ends meet, much less become really profitable again?
I spent the first ten days of October on vacation with my wife in a small town in northern Vermont, where I followed two very different business stories in the weekly paper.
Picking up the paper on our arrival, I read an irrate letter to the editor from Larry, » (Read More)
In my last appearance at this blog, I talked about getting started with word of mouth marketing and the importance of setting goals, identifying key prospects to deliver your word of mouth marketing message, and how to ask these key people to be part of your program. Now that those people are in place and ready to start talking about your small business, what comes next? » (Read More)
The other day here in Calgary where I live, I was out walking my dog and noticed a Parking Officer giving my neighbour a fine for having his camping trailer parked on the street.
What was the mistake this friend of mine made? » (Read More)
Ever see the movie the Beverly Hillbillies? It’s a comedy about Jed Clampett and his family and how they strike oil in their backyard and make billions.
Of course the Beverly Hillbillies are fictional, but last year Greg Losh in Selma, Indiana actually did find oil in his backyard. He’s also pumping natural gas to heat his home.
Unlike the fictional Jed Clampett, » (Read More)
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