Social media tools like Twitter and Facebook (once primarily the venue of college students, but now a highly effective networking and marketing tool in its own right) are great for small business owners. Twitter lets people get to know you by allowing you to post short 140-character updates – tweets – about what you’re doing, business news, resources you want to share, customer service responses, and more.
Nearly half of social media hits to websites now come from Facebook. With Facebook pages, you can create a mini-version of your business site and build your community of business “fans.”
But who has time to keep up with all of that? Read More »