The copy, the emails you send out and the newsletters you mail to clients and prospects are your voice and as such you want people to read them, love the content, be moved by it, share it and respond to it.
What makes good copy? Is the piece you wrote any good? Should you email it or publish it? Read More »
When I was a toddler, my parents used to dress me in one-piece overalls. Cute but I wouldn’t have been caught dead in them in college.
In college my style statement was a pair of blue jeans and a couple of red flannel shirts and yes, long hair. Read More »
I get emails from subscribers like you all the time, but don’t have the time to respond to every one. But here’s one question that I’d like to answer.
“Charlie, I thought you were a marketing expert, so why is it you keep bringing up stuff about your life, your boat, your bike and your obsession with skiing?” Read More »
What’s the fastest way to reach a huge audience for free so that you can grow your business…this month?
The simple answer may surprise you.
A few months ago, I decided to switch up my workout routine… Read More »
Eric, a friend of mine, grew up on an island off the coast of Maine.
His father ran the local inter-island ferry and Eric was always looking for ways to earn some cash and the influx of summer people… Read More »
Does your head pound when you hear talk about marketing and all of the social media sites like Twitter, Facebook, LinkedIn and Google+?
Are you completely confused about how many times you should post, when you should post, what you should post…and even what you shouldn’t post? Read More »
Admit it, you hate writing. I don’t know if it was a mean third grade teacher, or what.
And the problem is that to grow your business, to attract new clients, you need to write articles and blog posts to bring your internet marketing to life. Read More »
My wife is convinced our German sedan is about to die.
It’s true, it has more than 100,000 miles on it, but it still drives like new. Well almost new, that is if you overlook a few things… Read More »
Yesterday I got a “emergency” call from a client about his business.
A salesman was in his dental office, trying to sell him on advertising his Dental practice on cable TV. And the salesman told him he needed an answer right away in order to give him the special deal he was offering. Read More »
No small business owner I know likes losing money. Right?
And lots of big companies have come up with some real dumb marketing ideas, ideas that have lost them millions if not hundreds of millions. Read More »
